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It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings. 

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

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First thing to keep in mind: If your computer hasn’t crashed yet, it will in the future! So instead of waiting for fate to strike, take some precautions now:

1) BACK-UP! Buy some decent DVD-R discs and put everything useful in them. When you have more useful stuff, backup again. Do this often.

2) Keep your computer healthy. Use an antivirus, an anti-spy, and a firewall. Keep them updated. Check regularly for Windows critical fixes.

3) Don’t install software that would do dangerous things to your hard drive. A boot manager would fall in this category.

4) Use a registry cleaner before and after you install or uninstall any software. Many of the problems that will keep Windows from booting are caused by sloppy software that mess up your registry. A good registry cleaner is Tune-up Utilities.
Code:
http://www.tune-up.com/

5) Run chkdsk now and then. Go to Start> Run. Type chkdsk /F. Press enter.

In case your PC has already crashed, read the following:

Most important: Don’t panic! Panic is like a little demon that whispers in your ear to format your hard drive and reinstall everything. Don’t do it! You will lose all your data and the little demon will laugh at you.

To be exact you can still recover your data if you format your drive (by using special software), but only if you don’t write anything on the disc afterwards. In other words format + windows install = bad idea. If you reinstall windows without formating your drive, you will only lose the files on your desktop and “My Documents” folder.

In all occasions you should make sure to safeguard your files before attempting any kind of repair!

So let’s go about how to do that:

The fast way: Go to this site:
Code:
http://www.knoppix.org
. Knoppix is a Linux distribution than runs from a CD. Download the Knoppix ISO and burn it. Put it in your CD drive. On startup access BIOS and change the boot sequence so that your computer boots from the CD drive. Save settings and exit. Upon reboot, Knoppix will load.

Knoppix is much like windows and it comes with its own CD burner. Locate it, launch it and backup everything you want on CD. Now you don’t have to worry anymore!

The less fast way: This requires that you have access to a second PC. Open the case of your computer and remove the hard disk.

Install it as a slave on the second PC.

Depending on respective configurations, you may have to change some jumper settings on the drive. Read the manual for help with installing hard drives and setting jumpers.

After this is done, boot the second PC. If everything went out ok, you should be able to access your drive without problems. (Edit: Note that Win98 cannot recognize a local NTFS (Win2K/XP) disk.)

Copy everything you need from your own hard drive to the other one. Now you don’t have to worry anymore!

Replace your computer’s hard disk, fix all problems and reverse the process to copy the data back to your computer, or take CD backups on the other PC.

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