Podcasting is a relatively new method of delivering radio to listeners with internet access. This free method of listening to your favorite radio show is becoming increasingly popular as more and more people learn about it. Podcasting is usually commercial free, which is another reason for its popularity.

Podcasting is also extremely popular because you choose when and where you want to listen to it. You can also decide which episode you want to hear and have a choice of listening to the podcasting episodes on an iPod (where this distribution form got its name from), a computer or any MP3. The flexibility of podcasting has catapulted it into the public’s attention.

In order to get started downloading podcasts, you need to download a podcatcher program. This allows your computer to automatically download podcasting episodes of your favorite radio shows which have been converted into digital audio files. There are several podcatchers, with the most popular being Apple’s iTunes which is also a searching device for new and interesting podcasting. You can use it to find more radio shows that you might be interested in listening to.

Other podcatchers that are free include Juice and Odeo. Both of these podcatchers also have podcasting search engines built in so you find new radio shows to download. Once you have a radio show that you wish to listen to, you can subscribe to the RSS feed so that your podcatcher can download the radio shows without you having to go to the radio website each time a new episode is released. This saves incredible amounts of time and is quite easy to use, as all the podcatchers have an easy to use interface that allows you to subscribe to the RSS feeds with just the click of a button.

Once you have set up your podcasting preferences, you don’t have to worry about anything except searching for new and more interesting podcasting feeds. It is very easy to discard or erase any shows that you no longer enjoy and since all the episodes of your favorite radio shows will be saved on your computer, they are able to be accessed or downloaded to your iPod or MP3 player for easy listening whenever you wish. Unsubscribing from any podcasting broadcast is quite easy as well and you can quickly find new shows to replace the ones you delete.

There are various websites dedicated to podcasting where you can find information and new podcasts as well as fellow radio fanatics who are more than willing to share their favorite radio show feeds with you. Among the more popular are Podcasting News and Podcast as well as Podcast Alley. You can find podcasting forums on all of these websites as well as featured radio shows, both popular and lesser known. It is a good opportunity to find something new and unique for your personal radio programming.

Podcasting is still growing in popularity as it is a fairly new technology. It has great potential though and will probably continue to improve and expand over the years to come, so go ahead and jump in now.

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Networking is a vital part of internet marketing, but one that is often overlooked. Working online, it is easy to forget that there are real live people out there who are interested in the same things you are and who are also struggling to get into internet marketing for their own businesses. By hooking up with these other business people, you can form a valuable networking community that in beneficial to all involved.

The best way to start networking is to join internet marketing forums. There you will find like minded webmasters who will be interested in forming liaisons. Also, those who are not appropriate for joint ventures or link sharing will probably have some excellent advice for you. Internet marketing forums are wonderful places to have your questions answered whether you are new to the game or not.

When networking with other internet marketing pros, don’t forget about joint venture partnerships. This is when two or more internet marketing webmasters get together to form a temporary partnership that is mutually beneficial. This might be teaming up to create an information product giveaway event, where everyone chips in a product and their opt in list, or it could simply be writing an e-book together. The choices are endless, really, but this is a form of internet marketing that should never be ignored.

Another vital part of internet marketing is forming a network of affiliates. If you have a product that lends itself to an affiliate program you should certainly consider it! Imagine an entire army of vendors selling your products! They can reach places that would take you months or even years to get into. This is internet marketing at its finest. And setting up an affiliate program doesn’t need to be a hassle if you go through a reputable website like Clickbank or ShareASale. These programs will help you get your networking with affiliates off the ground for a modest fee.

You can also start networking by looking at websites that are similar to yours, but not necessarily in direct competition. Write the owner and ask if they would be interested in doing a link share or even mutual reviews of each other’s website. This can be a great way to expand your internet marketing network as well as make new friends and get some reciprocal links, which allows you to tap into the other site’s visitors.

Just taking the time to get to know other internet marketing specialists is a form of internet marketing in itself. You are not only learning, but answering questions and forming business bonds that could be extremely useful to you in the future. Plus, by speaking with other webmasters, you increase interest in your website and if you have high quality content, someone from your new network might even link to you without being asked to! A mention on their website is even better and a full-on recommendation will send you loads of potential customers.

Internet marketing can be a bit tricky when you are first getting into it, but with a bit of networking skill, you can quickly learn what you’re doing and turn your website into a success.

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Using Wi-fi in public hotspots can be dangerous when packet sniffers are readily available. You’d want to encrypt and protect what you are sending and receiving over the network. Even at home if you don’t want people on the network logging your activity (for whatever reason) you would want to encrypt your traffic. An excellent way to do this is to set up a proxy over an SSH connection. You will need the following to do this (works for any platform):

• PuTTY for your platform (I use v0.59)
• A server that supports SSH (either set up at home or your web host)

That’s it! First set up PuTTY to connect to your SSH server but also set the following Tunnel settings:

• Source Port: 7070 (this number can be pretty much anything)
• Destination: localhost
• Select Dynamic and Auto

Then click Add and it should show up as D7070. Select Open and log-in. Your traffic can now be forwarded once you configure your applications to use the proxy.

In Firefox (2.x), go to Tools->Options->Advanced->Network->Settings and set the following proxy configuration:

• Manual proxy config
• SOCKS Host: localhost
• Port: 7070
• SOCKSv5 (or v4, doesn’t matter)

Then hit OK and you’re done. To make sure the proxy is working, you can go to a site that will display your IP address or location. You can also encrypt your BitTorrent traffic or your MSN connection by changing connection/proxy settings to point to localhost port 7070 using either SOCKS v4 or v5.

An easy way to switch proxy settings in Firefox is to install the Switchproxy add-on — change proxy settings with just a click. Enjoy your secure browser session!

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This bugged me for a few weeks before I found a solution. I was creating a file through FireFTP but Firefox crashed in the middle and the file was “half-created”. It exists on the Windows desktop as an empty file but it did not seem to fully exist on the hard drive. It just sits there on my desktop titled “i dont have 8gb free” teasing me because it knows I can’t get rid of it.

When I tried to delete it I got an error message:

Cannot delete file. Cannot read from the source file or disk.

So I know the file isn’t in use by any processes — the computer actually can’t find the file I’m referring to!

Here are things I tried and failed:

• Deleting through command line.
• Changing file permissions.
• Renaming the file (same error as above).
• Overwriting the file from different programs.
• Rebooting in safe mode and deleting from there.
• Booting into a Linux Live CD, loading up the NTFS drive reader to access the file.
• Clearing processes that may have been using the file.
• Running full spyware and virus scans.

I was at my wit’s end and about to install some shady third party application when I came across a solution on a newsgroup post:

The solution was simple, using the del command in a command prompt. I had tried this already of course but the trick was to not refer to the file by it’s full name, rather, refer to it by its 8-character “DOS name” also known as the 8dot3 file name. To find the 8dot3 file name, open command prompt and type:

dir /x

Note the 8 letter file name (most likely ending with ~1) and use the del command to get rid of it for good.

del idonth~1

I remember using 8dot3 names in DOS and older versions of Windows but it never occurred to me that this would make any difference when deleting files. Anyway, I’m glad I didn’t have to reinstall Windows just to get rid of this one immutable file sitting on my desktop! Hopefully this will help some of you in the future.

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Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed.

By default, most hosting accounts don’t include referrer logs but may be subscribedd for an extra monthly fee. If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these:

FTP Explorer: http://www.ftpx.com/
LogMeIn: http://secure.logmein.com/dmcq/103/support.asp
SmartFTP: http://www.smartftp.com/
FTP Voyager: http://www.ftpvoyager.com/

The log file is available on your web server which can be download into your computer later. You can use a log analysis tool, like those mentioned below, to create a graphic report from your log files so that the files are easier to understand.

Abacre Advanced Log Analyzer http://www.abacre.com/ala/
Referrer Soft http://www.softplatz.com/software/referrer/
Log Analyzer http://www.loganalyzer.net

You can view the files using Word, Word Perfect, txt or WordPad files even if you don’t have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.

In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.

As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information. Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private websites. This can result in other problems, as some servers block parts of their site to browsers that don’t send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target site itself as the referrer, which prevents these problems and still not divulging the user’s last visited site.

Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.

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It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings. 

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

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Windows XP has a vast number of configuration dialogs, but some adjustments can be performed only by directly editing the Registry. Frequently, tips involving Registry tweaks include stern warnings to back up the Registry before making any change. The Windows XP Backup applet can back up the Registry along with other elements of the System State, but the resulting data file can occupy hundreds of megabytes. You’re better off saving a system restore point each time you’re about to edit the Registry. Better still, you can use Regedit to back up only the Registry keys that will be changed.

Click on Start | Run and enter Regedit to launch the Registry editor. To back up an individual key you plan to edit, navigate to the key and right-click on it. Choose Export from the menu, and save the key to a REG file. Open the REG file in Notepad and insert a few comment lines that describe the source and purpose of the tweak. (To create a comment line, simply put a semicolon at the start of the line.)

Now go ahead and make all the changes to Registry keys and values specified by the tip you’re applying. Any time you add a new key or value, make a note of it with another comment line in the REG file. When you’re done, save the REG file and close Notepad.

If later you want to undo this Registry tweak, just double-click on the REG file and confirm that you want to add it to the Registry. This will restore any deleted keys or values and will restore the original data for any values whose data was changed. Note that this will not remove new keys or values that were added; that’s why you need to make comments about such changes.

Right-click on the REG file and choose Edit, which will open it in Notepad. Check for comments about keys or values that were added, and if you find any, use Regedit to delete them. You can delete the REG file itself once you’ve completed this process

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