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Every webmaster wants to build traffic. There are a myriad of ways to go about this, but here we will focus on backlinks. Backlinks are simply links outside of your website that lead back to your URL.

These links are invaluable for building traffic, and not just any traffic, but good, quality, targeted traffic! There are all sorts of silly programs available that promise 1,000 or 10,000 hits a day, but these do you absolutely no good unless you are getting paid by the hit. What you need to do is to begin building traffic steadily, but surely, attracting visitors who are actually interested in your website and who will stay there for more than the required 45 seconds in order to get paid.

Backlinks can be generated in several different ways. Writing free articles with resource boxes linking back to your site is a good way to start building traffic. These articles can be submitted to free article directories. This alone gives you one link per article for every directory that you submit to. That could be up to 100 links, simply by submitting to directories. Every time someone is scanning the directory for interesting articles on your theme, they can click on your link and go see what your website is about. Once your articles get picked up by other websites and ezines, you will begin building traffic at an exponential rate!

Another way to continue building traffic to your site is to post in forums relating to the topic of your website. Include your URL along with a brief description in your signature line for extra exposure. It is amazing how many people will read a quality post and eagerly click on your link to see if you have more information that could help them. Forums are perfect for building traffic.

Building traffic can also be done on the up and up with certain programs that offer banner or link exchanges. You put their link on your website and they add you to theirs. This is not only good for building traffic; it can also help your Page Rank if you end up swapping links with someone who has a higher level Page Rank.

Don’t forget the offline world when promoting your site. Business cards with your business name, logo and URL are invaluable tools to bring in extra traffic and should not be overlooked. You might want to try running a couple of ads in the local paper as well, to see if you can draw some interest that way.

Another method of building traffic is to offer an affiliate program. You can set one up through Clickbank. This gets hundreds or even thousands of other people working for you, promoting your products and services and sending people back to your website to buy. This is possibly the best kind of traffic, returning and buying!

Building traffic is very effective when using backlinks. Only visitors who are genuinely interested in what you have to offer will be arriving at your site, which means they will be more inclined to make a purchase! The ideal hit.

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Link popularity is a common term that is used with internet marketing. It basically means how many links to your website from other sites on the internet there are. There are various ways to measure this and this article will help you make sense of them.

Link popularity is important to all webmasters. It determines where you rank on the search engine pages for your keywords and can be absolutely vital in getting that coveted number one space on Google! While other factors are included in the equation, link popularity definitely figures high on the list and you should do your best to increase your incoming link as much as possible.

First of all, if you just want to check and see how many other ranked sites are linked to you on any particular search engine, you can simply enter “link:” (minus quotation marks) followed by the URL of your website and hit Enter. This will quickly turn up a basic link popularity count for you and is a good indication of the number of links you have from other areas.

It is important to note that you will get different results from different search engines because each search engine ranks link popularity according the links that it personally knows about. So if a website that links to you has made it onto Yahoo’s list, but not Google’s, it will only appear as a link in your link popularity rating when you do a search on Yahoo. On Google, you will be at least one link down.

Also, there are filters that may prohibit backlinks from being counted toward your site. This can affect your link popularity rating as well, changing it from search engine to search engine. It can also change with time, as the search engines are constantly adjusting their filters and requisites for link popularity.

PageRank, by Google is a basic form of link popularity, ranking sites from 0 (no link popularity) to 6 (amazingly high link popularity) must be taken with a grain of salt because of the above. There are most likely many sites that link to you which are not yet listed on Google and have not been spidered. They will not show up on your PageRank number until Google has checked them and only then if they are not banned by the filtering system which is notoriously difficult to get through on Google.

There are special freeware and shareware programs such as Link Popularity Check 3.0.3. You can install these on your computer and check your link popularity at any point with the click of a mouse. Or, if you prefer not to download anything, you can find several link popularity counters online. Some can even be set up right on your website, to display your link popularity stats to the public. This is only recommended if you happen to have fairly high ratings, otherwise, you are simply advertising that you are not very popular!

Link popularity is fairly easy to check and it is worth keeping an eye on after any promotional campaign. This way, you can see which marketing techniques boost your ratings more and continue only with the successful ones.

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It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings. 

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

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