If you're new here, you may want to subscribe to my RSS feed. So that you can read the latest updates about Web2.0 tools, Making Money Online, Tips in SEO, Ajax and many more. Thanks for visiting ProgramimiCOM!

A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes.  You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

• 0 Comments

Audio-video streaming is basically video with sound that you can watch online. The video is transmitted over the internet for various reasons, but you can take advantage of it for your own online business.

The first way to use audio-video streaming is to create a video that promotes your business or product. Think of it as an internet ad. Depending on how you do it, this video could be uploaded onto site like YouTube where millions of potential viewers can see it. You can also pay to have your ad placed on third-party websites.

Audio-video streaming can also be used to show how to use your product, right on your own site. This is very important if you have a product that benefits from more explanation than simply a photo or two with accompanying copywriting. For example, George Foreman has videos on his site that both promote and show how to use his famous grill. There, you can learn right along with him, how to use his grill to prepare a fabulous meal. He isn’t just telling you how to do it in text, but actually showing you through the wonder of audio-video streaming!

At times audio-video streaming can be used to create the actual product. You can sell videos on just about anything and if you make a video on something that many people are interested in, you can sell it on your website. The best way to do this is to create the video, then charge a fee to be able to enter the website. Alternatively, you could offer audio-video streaming downloads that people can pay for individually. This is best if you plan to offer multiple videos for sale on your site.

If you decide to use audio-video streaming to create and deliver your products, you need to have a very good and very interesting topic. Something that is easy to promote and that will draw people to your website. For example, fitness videos are very popular with all ages, but particularly with middle-aged women who are worried about their weight. If you offer a website that uploads a new audio-video streaming fitness program every day or every other day, you can charge a monthly fee for access.

The same goes for just about any popular topic. You can also use audio-video streaming to add more products to an existing website that sells information and/or physical products. For example, you might want to try creating some audio-video streaming videos on do it yourself projects for a home improvement site. Use your products in the video to gain extra promotion.

Audio-video streaming can be a very useful tool if you know what to do with it. There is plenty of information on the internet and it is worth your while to take a little time and learn how it works. Then you can start applying it to your business, creating your own products to sell or using it for promotional purposes. One thing remains clear; audio-video streaming is a valuable addition to the internet business.

• 0 Comments

If you have ever wondered how you can earn just a bit of extra cash, you might want to consider online auctions. Everyone has heard of EBay these days and hundreds of people are earning a decent living just selling items on auctions like it.

There is no reason why you can’t be earning as well through online auctions. All you need is a product or two to get started with and you are in business! Your first auctions items can come from your own attic or garage.

Look around your house and see if there is anything that you don’t use anymore that you could get a few bucks for. A digital camera is invaluable in online auctions. In order to maximize your bids, you need to have a photo of the object you are trying to sell. People like to know what they are getting. So take at least one shot of the item in its best light and put that up with your listing.

It really pays to shop around. While EBay is the biggest and best known auctions site, it is far from the only one. Big and powerful also means expensive, as many sellers have noticed in recent months. The prices to list your item have gone up drastically since the beginning of the popular auctions site, while other websites offering the same services will still let you post for free. Check out if the websites charge you for selling and how much. That will help you make your final decision. You could also try posting auctions on several different sites and see how they turn out.

When you have reached a conclusion as to which websites are best for your purposes, you will probably have run out of items to sell from your own home. Now it is time to start looking for more sources. There are several ways to go about this.

Garage sales, yard sales and the like are good places to find great items that just need a cleaning in order to sell well on auctions sites. However, it takes time to travel from one garage sale to the next and unless you really enjoy it, the hunt is not worth it. You will spend more time traveling, buying and cleaning than you will be paid. As they say, “time is money”!

Another option is to buy wholesale. There are dropshippers all over the world who will happily give you photos that you can post on your auctions site and when you get paid, you pay the dropshipper and give them the address of the buyer so they can send the item. The big disadvantage here, although you save time, is that dropshippers sometimes run out of things and you have no control over when an item goes out. If things go wrong, it is not your fault, but you’ll end up paying!

You could also buy several items packaged together from one auction, separate them and resell on an individual basis. This is probably the best way to go if you want to have full control and earn well.

It really is possible to earn with online auctions, you just have to know what you are doing. So get started today and start learning!

• 0 Comments

Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

• 0 Comments

For those of you who are new to the internet this whole online business thing might seem a little overwhelming. If you have never really surfed online, you might find yourself wondering how to find information on the things that interest you. Once you get the hang of things, you shouldn’t have any troubles at all. This article will explain the basics for you.

Search engines are the new to the internet surfer’s best friend. The most popular ones include Google, Yahoo, MSN, AltaVista, and Ask Jeeves. There are plenty of others, but as someone who is new to the internet, these will serve you just fine.

Since you are new to the internet, what a search engine does is take the important words that you type in and looks for the same words in millions of webpages around the world. It then throws back all those matching pages and they appear in front of you. This usually only takes a few seconds since all these pages and articles are already indexed. The most popular and most relevant (according to the main words) will appear at the top of the list.

For example, if you type in “craft supplies, wheat, felt, google eyes”, your first results on the search engine page will appear with all of these. Further down, or on the next page will come those that didn’t match all of the search terms. Perhaps they only had felt and craft supplies on the list. And so on and so forth until in the last pages you are looking at just one of any of the words that you entered, such as “eyes” or “craft”. For this reason, most people don’t bother looking further than those first two or three pages.

Once you have typed in the words or phrases that you are interested in and gotten back your results, you are ready to start looking at websites. This can get a bit confusing for those who are new to the internet. There is so much information crammed into a tiny space that it can be difficult to know what to look for. The first few results on the page, the ones that are separated by a colored box or a line, are sponsored links and they will generally lead you to a website that is trying to sell you something. Most new to the internet explorers fall for the appealing text of these ads, so stay away from them. Continue downwards until you find the real websites.

Each website has a title and a brief description. You can often tell from the few sentences that you can see whether or not this is something that you wish to look at. Many people who are new to the internet only read the titles and click, but these are not necessarily indicative of what there is on the page, so read the description, too. If the site is not what you thought, hit the back button at the top of your screen and try another site.

Just because you are new to the internet doesn’t mean you need to end up lost in cyberspace. Understanding how to use a search engine is the first step in getting to the sites you want to visit. After that, everything else is easy.

• 0 Comments

You have probably seen the ads for email reading programs. They claim that you can get rich by simply reading a few emails each day and hundreds of thousands of people sign up for these programs. Exactly how legit are these businesses? Can you really earn money by just reading an email or two?

The way email reading services work is that they offer clients a certain number of hits to their websites. The clients pay for this service and the site then turns around and pays people like you to receive emails which must be opened and have a specific link clicked on in order to qualify. You usually have to stay on the advertiser’s site for 30-60 seconds before your hit is counted and you will be paid.

In general, reading and clicking an email is not a high paid job. You end up getting somewhere between half a cent and 3 cents per email that you open, if you perform the requested action.

Even if you are willing to work for such low pay, you need to be aware that many of these websites are not as great as they might look at first glance. Apart from sending you an email or two a day, they are earning from you and all their other “workers” by doing less ethical things like sell your personal information and email address to other companies. Some of these sites also have spyware which will install itself into your computer and gather vital information like bank account numbers, passwords and any other useful and confidential content that you have stored on your hard drive.

Other email programs are set up to lure people in, but they never actually pay. So they are receiving money for all the hits they send to their clients, but not paying out to their workers. It is a nasty way to do business, but these sites tend to draw so many people that they will never actually pay, that they just keep going! By promising to pay $1 per referral (or more), they ensure that people continue to reel in fresh meat so they will never lack for workers.

However, it is possible to find decent email reading websites that will not do you damage or steal your personal information and that will truly pay you when they say they will. The best way to find these is to ask people. Avoid anyone who gives you a referral URL since their opinion will be biased. You should also ask to see proof of payment. This just means that the person commenting will send you a screen shot of his or her Paypal account with the amount credited and the name of the business paying, or a photo of a check if that is how the email program pays.

A pay to read email program that is worth checking out is one that pays and has a clear privacy policy which states your information will not be used by anyone except them, and for job-related purposes only. They should also be able to provide proof of payment for their workers.

• 0 Comments

When you are first starting up your e-business, it can be difficult to decide which webhost to go with. While free looks appealing, it does have it’s setbacks and you might prefer to go with paid, but it is good to get all the options before making a major decision! For e-businesses with a very low budget, starting off on a free webhost can be the best choice, but you need to know what you are looking for.

Free webhosting for e-business has obvious appeal because you don’t have to pay, of course! However, while free hosting can be nice, you do usually get what you pay for. They aren’t just giving away space for nothing, the webhosts still need to earn money and most do that by placing ads on your website.

Having banner ads or a notice that says “Get Your Free Website Here” on your e-business site is not very professional, so you might want to look for other options in this case. There are free webhosts for e-business that allow for ad-free websites, but they are usually extremely limited in the way of space and bandwidth. As long as you stay small and don’t need to upload videos or major files, you can use these providers for your e-business.

Most e-businesses prefer to have their own domain name as it appears far more professional than a website hosted under a subdomain such as www.freehost.yourbusiness.com. If you decide to go with a free webhost, you need to make sure that you select one that allows for outside domain names. There are free hosts out there that allow for this and it really is your best option. If you are doing marketing and promotion for your e-business, you don’t want to lose all that traffic simply by moving to a new webhost later on. A domain name allows you to switch hosts without losing your traffic, you can simply redirect your domain.

Another thing to watch for when you are searching for a free webhost for your e-business site is upgradeable hosts. This means that if you like the webhost and everything is going well, when you need to expand, you can easily do so by simply starting to pay a low monthly fee. This gives you more space, bandwidth and other options for your e-business.

If you plan to monetize your e-business website with Adsense or another type of ad, you will probably be banned from doing this on any webhost that already runs Adsense themselves. An ad-free site is more likely to allow your ads to be placed, but make sure you check this out before signing up. It’s no fun having to redesign your entire e-business website just because you missed a “no ad posting” clause!

If you find a host that offers free webhosting without ads, with paid upgrades, allows for domain names and your own ads, plus the space that you need to get started, you have the perfect webhost for your e-business. It really does pay to shop around.

• 0 Comments