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Broadband internet (also known as high speed internet) is a very popular type of internet connection. It has a high data rate of transmission, which is really a fancy way of saying that it is faster than the old fashioned method of dialing up an internet connection!

DSL and cable modem are two of the most common types of broadband internet and they tend to give a minimum of 56 kbits per second (the average dial up connection is 31.2 kbits/s). This is a big advantage over the older methods of gaining internet access.

Broadband internet was first brought onto the market in the early 2000´s and it rapidly became very popular. Suddenly people could load websites in a fraction of the amount of time it took before! There were shorter waits for downloads and photos could be seen at a higher resolution more quickly. Broadband was a success!

In just a few years after it was introduced, broadband internet went from being used by a mere 6% of the population to a whopping 30%! It was a great boost for webmasters who liked to load their sites with graphics that take forever to load. Now they could actually have a great site that people would be able to look at!

Today, broadband internet connections are available around the world and people everywhere can enjoy rapid access to the internet. The advantage to website owners and designers is an increased ability to show their wares to the world. Now you can have decent sized photos and your potential clients with broadband can access them and see your products properly.

With broadband, it is also possible to reduce upload times as well as download times. This means that if you are selling information products, broadband are useful for both to designer and consumer. Large files can be uploaded via FTP onto a website and when the client gains access to the files, whether for free or through a fee paid, the download won’t take days.

Broadband access has improved the method of selling online. We can now even watch videos on the internet and new auction sites are beginning to take advantage of this, offering video shots of products instead of the standard photos. Other video sites such as YouTube offer a unique method of promoting your website, by using your products in an entertaining video which can then be uploaded to the social sharing site.

Another great use of broadband is the ability to set up a video phone online so that clients and service providers can speak easily to each other via web cam. All of these advantages are great for online businesses that can use them to create the best combination of promotion and service for their clients.

If you are a small online business owner who doesn’t yet have broadband internet action, it is time to think about getting it. It gives your business a leg up on the dial up competition, which is rapidly diminishing anyway.

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Even though more and more Internet users switch to broadband every year, a large portion of the web’s population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you’re designing your website, and a very major consideration we have to make for dialup users is the loading time of your website.

Generally, all the text on your website will be loaded in a very short time even on a dialup connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the “quality” of the JPEG image — normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image’s file size.

On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format — the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!

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