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When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

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Audio-video streaming is basically video with sound that you can watch online. The video is transmitted over the internet for various reasons, but you can take advantage of it for your own online business.

The first way to use audio-video streaming is to create a video that promotes your business or product. Think of it as an internet ad. Depending on how you do it, this video could be uploaded onto site like YouTube where millions of potential viewers can see it. You can also pay to have your ad placed on third-party websites.

Audio-video streaming can also be used to show how to use your product, right on your own site. This is very important if you have a product that benefits from more explanation than simply a photo or two with accompanying copywriting. For example, George Foreman has videos on his site that both promote and show how to use his famous grill. There, you can learn right along with him, how to use his grill to prepare a fabulous meal. He isn’t just telling you how to do it in text, but actually showing you through the wonder of audio-video streaming!

At times audio-video streaming can be used to create the actual product. You can sell videos on just about anything and if you make a video on something that many people are interested in, you can sell it on your website. The best way to do this is to create the video, then charge a fee to be able to enter the website. Alternatively, you could offer audio-video streaming downloads that people can pay for individually. This is best if you plan to offer multiple videos for sale on your site.

If you decide to use audio-video streaming to create and deliver your products, you need to have a very good and very interesting topic. Something that is easy to promote and that will draw people to your website. For example, fitness videos are very popular with all ages, but particularly with middle-aged women who are worried about their weight. If you offer a website that uploads a new audio-video streaming fitness program every day or every other day, you can charge a monthly fee for access.

The same goes for just about any popular topic. You can also use audio-video streaming to add more products to an existing website that sells information and/or physical products. For example, you might want to try creating some audio-video streaming videos on do it yourself projects for a home improvement site. Use your products in the video to gain extra promotion.

Audio-video streaming can be a very useful tool if you know what to do with it. There is plenty of information on the internet and it is worth your while to take a little time and learn how it works. Then you can start applying it to your business, creating your own products to sell or using it for promotional purposes. One thing remains clear; audio-video streaming is a valuable addition to the internet business.

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