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What Is So Important About An Invalid Click and How Will It Affect Me?

More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else.  Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential .  It’s also when a publisher asks others to click on their ads just to raise their revenue.  It also raises the advertiser’s costs and Google won’t tolerate this.  Google Adsense has state of the art technology and they know what’s going on.

Invalid clicks also happen when someone uses robots to click on ads or automated software.  It is any deceptive practice used to click on ads.

Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks.  With an optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of using invalid clicks.

Having Control Over Your Adsense Account

You the publisher, have complete control over the advertisement that runs on your site.  You can choose to run only image ads, only text ads, or a combination of both.  Google recommends that you choose a combination of both to maximize your earning potential, but the decision is yours.

When making your ad decision, you also have the freedom to choose which type of ads run across your entire account (image or text) or you can narrow that decision to what type of ad might run on a particular page.

As of right now, you are not able to differentiate your image ad click rate from your text ad click rate.  You can of course, differentiate your click rate from one site as opposed to another site.  Say, for example, you run only image ads on one site and only text ads on another site.  By setting up channels to track both sites, you can see which site has the better click rate.  Of course, you have to take into consideration there would be more factors than whether you were running text or image ads.  The content, the placement of the ads in general, even the color could make a difference.

Refer to the Google Adsense Support Site for specific instructions on how to enable or disable image ads.  Remember, it’s all up to you!

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When Google first introduced Adsense, it was a virtually unknown element. The few webmasters who began using it made a lot of money in those first few months. However, now Adsense is so common, you see it repeated various times on every webpage!

Have we become immune to the lure of Adsense? Some webmaster say yes, others claim that they are still earning well using Google’s system. It all boils down to how you use this tool.

Making Adsense blend into your page is supposed to be the best way to earn with it, but now webmasters are discovering that this might not be ideal. People are accustomed to clicking on electric blue links. We all do it and now that everyone is so web-savvy, they automatically look for blue links. So if your webpage features pink or green links, you should consider keeping Adsense links blue. The rest of the ad can match your theme, just make sure that people realize the links are clickable.

Placing ads where they can’t be missed is another technique that is not always used to the best effect. For example, an Adsense banner at the top of your page might make sense since it is the first thing people see, but you also have to take into account how jaded folks are. We see these banners everywhere. We came to your site for specific information and the banner is in the way!

Instead, why not try putting a block of text ads or a vertical banner to the right hand side of the page where it draws the eye but doesn’t stop the reader from getting the information they came to get.

Another useful place to put your Adsense ads is at the bottom of your page as well as in the middle of an article. If you do place a block in the middle of an article, make sure people know that the information continues below and don’t make the block too big. A line of text ads or a small box are all you need.

Placing ads at the end of your article is a good way to get clicks from people who want to know more on the topic. If you have a decent article, seeded with relevant keywords, you should have ads that your readers will find useful at the bottom of the page.

Having well-written content that contains around 5-10% keyword frequency is often the best way to make sure you have relevant ads. Having relevant ads is the key to getting clicks!

Make sure you don’t use any techniques that Google deems inappropriate or you will lose your account and that will be the end of all earnings! This includes clicking on your own Adsense or asking others to. It is not a good idea to try and cheat, since Google has eyes everywhere. One hint that you might not be playing by the rules and “Adios, Adsense!” So stick to real techniques instead!

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You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

 

1. A tool which you can use to test your own website links or other websites for broken links:

http://home.snafu.de/tilman/xenulink.html

 

2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:

http://www.digitalpoint.com/tools/backlinks/

 

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:

http://www.digitalpoint.com/tools/website-country/

 

4. In order to track the location of the visitor or a customer to your website:

http://www.digitalpoint.com/tools/geovisitors/

 

5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :

http://www.digitalpoint.com/tools/webrank/

 

6. Here is a link to check the web ranking of a website using a Mac or Apple computer:

http://www.digitalpoint.com/tools/pagerank-mac/

 

7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising

http://www.digitalpoint.com/tools/adsense-charts/

 

8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:

http://www.digitalpoint.com/tools/adsense-sandbox/

 

9. This link will take you to a cooperative advertising network where you can join to display and

share your ads with other website owners:

http://www.digitalpoint.com/tools/ad-network/

 

 

10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.

 http://www.digitalpoint.com/tools/search/

 

11. Here are some links to free website counters which you can use on your website to track your traffic and hits:

http://www.digitalpoint.com/tools/counter/

http://www.amazingcounters.com/?ref=gad033

http://www.cyber-counter.com/signup.php

http://www.statcounter.com/free_hit_counter.html

http://www.free-counters.net/

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