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A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes.  You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

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Offers for free stuff abound on the internet and many of them are completely legitimate. While it might be nice to get a free sample of mocha coffee or a free pair of baby booties, what do you really do with all that free stuff? Why not earn some cash with it?

Free samples are so prevalent online that you can literally order five or six things every day and be getting free stuff in the mail for a month! These samples are available for everything from coffee creamers to baby wipes and antacids. The idea behind them is to turn you onto the products so that you will begin buying them, but you can also turn free stuff into cash in your pocket by reselling it.

Let’s start with samples. If you package similar items together, you have the perfect “sampler kit” or gift basket. All you need is three or four related items and you are good to go. For example, you could get together some baby products, a sample of Dove soap, a couple mini packs of baby wipes, a formula sample and maybe even some talc powder or baby perfume. Put those all in a cute basket along with a bow and cellophane and you have the perfect newborn gift basket.

To create a sampler pack, you need items that are even more similar, like coffee. If you can get eight to ten different coffee samples, they can be packaged together in a neat little box, perhaps along with a mug or creamers and sold as a sampler pack. No one will ever know it was created from free stuff!

Larger free stuff like baby booties and T-shirts can be resold online, on Ebay or Craigslist, for example. If you get together several T-shirts or other items that are similar, you can sell them on Ebay as a package deal, charging only a few dollars per item. Let’s face it after all, this was free stuff, so even a few pennies are pure profit!

Often, for free stuff that is actually worth something, like a necklace or book, you will have to do something in exchange. This might be signing up for an email newsletter or giving some kind of information, but there will be an exchange required. In most cases this is completely worth it since you can resell the item for a small profit.

To get really great free stuff, look for 100% rebates. This means that you actually buy the item, but with the rebate, the cost of the entire item is refunded, leaving you with high quality free stuff. You can find great rebates at places like buy.com, or search for them on Google.

Not only is it fun to get free stuff, but if you can also earn from it, what’s stopping you? Start ordering your free stuff today and in 4-6 weeks, you should have all the product you need to get your own free stuff business off the ground!

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When you are first starting up your e-business, it can be difficult to decide which webhost to go with. While free looks appealing, it does have it’s setbacks and you might prefer to go with paid, but it is good to get all the options before making a major decision! For e-businesses with a very low budget, starting off on a free webhost can be the best choice, but you need to know what you are looking for.

Free webhosting for e-business has obvious appeal because you don’t have to pay, of course! However, while free hosting can be nice, you do usually get what you pay for. They aren’t just giving away space for nothing, the webhosts still need to earn money and most do that by placing ads on your website.

Having banner ads or a notice that says “Get Your Free Website Here” on your e-business site is not very professional, so you might want to look for other options in this case. There are free webhosts for e-business that allow for ad-free websites, but they are usually extremely limited in the way of space and bandwidth. As long as you stay small and don’t need to upload videos or major files, you can use these providers for your e-business.

Most e-businesses prefer to have their own domain name as it appears far more professional than a website hosted under a subdomain such as www.freehost.yourbusiness.com. If you decide to go with a free webhost, you need to make sure that you select one that allows for outside domain names. There are free hosts out there that allow for this and it really is your best option. If you are doing marketing and promotion for your e-business, you don’t want to lose all that traffic simply by moving to a new webhost later on. A domain name allows you to switch hosts without losing your traffic, you can simply redirect your domain.

Another thing to watch for when you are searching for a free webhost for your e-business site is upgradeable hosts. This means that if you like the webhost and everything is going well, when you need to expand, you can easily do so by simply starting to pay a low monthly fee. This gives you more space, bandwidth and other options for your e-business.

If you plan to monetize your e-business website with Adsense or another type of ad, you will probably be banned from doing this on any webhost that already runs Adsense themselves. An ad-free site is more likely to allow your ads to be placed, but make sure you check this out before signing up. It’s no fun having to redesign your entire e-business website just because you missed a “no ad posting” clause!

If you find a host that offers free webhosting without ads, with paid upgrades, allows for domain names and your own ads, plus the space that you need to get started, you have the perfect webhost for your e-business. It really does pay to shop around.

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