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A Web Standards Checklist - How to make a proper website

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A web standards checklist

The term web standards can mean different things to different people. For some, it is ‘table-free sites’, for others it is ‘using valid code’. However, web standards are much broader than that. A site built to web standards should adhere to standards (HTML, XHTML, XML, CSS, XSLT, DOM, MathML, SVG etc) and pursue best practices (valid code, accessible code, semantically correct code, user-friendly URLs etc).

In other words, a site built to web standards should ideally be lean, clean, CSS-based, accessible, usable and search engine friendly.

About the checklist

This is not an uber-checklist. There are probably many items that could be added. More importantly, it should not be seen as a list of items that must be addressed on every site that you develop. It is simply a guide that can be used:

- to show the breadth of web standards
- as a handy tool for developers during the production phase of websites
- as an aid for developers who are interested in moving towards web standards

The checklist

1.Quality of code
a. Does the site use a correct Doctype?
b. Does the site use a Character set?
c. Does the site use Valid (X)HTML?
d. Does the site use Valid CSS?
e. Does the site use any CSS hacks?
f. Does the site use unnecessary classes or ids?
g. Is the code well structured?
h. Does the site have any broken links?
i. How does the site perform in terms of speed/page size?
j. Does the site have JavaScript errors?

2. Degree of separation between content and presentation
a. Does the site use CSS for all presentation aspects (fonts, colour, padding, borders etc)?
b. Are all decorative images in the CSS, or do they appear in the (X)HTML?

3. Accessibility for users
a. Are “alt” attributes used for all descriptive images?
b. Does the site use relative units rather than absolute units for text size?
c. Do any aspects of the layout break if font size is increased?
d. Does the site use visible skip menus?
e. Does the site use accessible forms?
f. Does the site use accessible tables?
g. Is there sufficient colour brightness/contrasts?
h. Is colour alone used for critical information?
i. Is there delayed responsiveness for dropdown menus (for users with reduced motor skills)?
j. Are all links descriptive (for blind users)?

4. Accessibility for devices
a. Does the site work acceptably across modern and older browsers?
b. Is the content accessible with CSS switched off or not supported?
c. Is the content accessible with images switched off or not supported?
d. Does the site work in text browsers such as Lynx?
e. Does the site work well when printed?
f. Does the site work well in Hand Held devices?
g. Does the site include detailed metadata?
h. Does the site work well in a range of browser window sizes?

5. Basic Usability
a. Is there a clear visual hierarchy?
b. Are heading levels easy to distinguish?
c. Does the site have easy to understand navigation?
d. Does the site use consistent navigation?
e. Are links underlined?
f. Does the site use consistent and appropriate language?
g. Do you have a sitemap page and contact page? Are they easy to find?
h. For large sites, is there a search tool?
i. Is there a link to the home page on every page in the site?
j. Are visited links clearly defined with a unique colour?

6. Site management
a. Does the site have a meaningful and helpful 404 error page that works from any depth in the site?
b. Does the site use friendly URLs?
c. Do your URLs work without “www”?
d. Does the site have a favicon?

1. Quality of code

1.1 Does the site use a correct Doctype?
A doctype (short for ‘document type declaration’) informs the validator which version of (X)HTML you’re using, and must appear at the very top of every web page. Doctypes are a key component of compliant web pages: your markup and CSS won’t validate without them.

http://www.alistapart.com/articles/doctype/

More:

http://www.w3.org/QA/2002/04/valid-dtd-list.html

http://css.maxdesign.com.au/listamatic/about-boxmodel.htm

http://gutfeldt.ch/matthias/articles/doctypeswitch.html

1.2 Does the site use a Character set?
If a user agent (eg. a browser) is unable to detect the character encoding used in a Web document, the user may be presented with unreadable text. This information is particularly important for those maintaining and extending a multilingual site, but declaring the character encoding of the document is important for anyone producing XHTML/HTML or CSS.

http://www.w3.org/International/tutorials/tutorial-char-enc/

More:

http://www.w3.org/International/O-charset.html

1.3 Does the site use Valid (X)HTML?
Valid code will render faster than code with errors. Valid code will render better than invalid code. Browsers are becoming more standards compliant, and it is becoming increasingly necessary to write valid and standards compliant HTML.

http://www.maxdesign.com.au/presentation/sit2003/06.htm

More:

http://validator.w3.org/

1.4 Does the site use Valid CSS?
You need to make sure that there aren’t any errors in either your HTML or your CSS, since mistakes in either place can result in botched document appearance.

http://www.meyerweb.com/eric/articles/webrev/199904.html

More:

http://jigsaw.w3.org/css-validator/

1.5 Does the site use any CSS hacks?
Basically, hacks come down to personal choice, the amount of knowledge you have of workarounds, the specific design you are trying to achieve.

http://www.mail-archive.com/wsg@webstandardsgroup.org/msg05823.html

More:

http://css-discuss.incutio.com/?page=CssHack

http://css-discuss.incutio.com/?page=ToHackOrNotToHack

http://centricle.com/ref/css/filters/

1.6 Does the site use unnecessary classes or ids?
I’ve noticed that developers learning new skills often end up with good CSS but poor XHTML. Specifically, the HTML code tends to be full of unnecessary divs and ids. This results in fairly meaningless HTML and bloated style sheets.

http://www.clagnut.com/blog/228/

1.7 Is the code well structured?
Semantically correct markup uses html elements for their given purpose. Well structured HTML has semantic meaning for a wide range of user agents (browsers without style sheets, text browsers, PDAs, search engines etc.)

http://www.maxdesign.com.au/presentation/benefits/index04.htm

More:

http://www.w3.org/2003/12/semantic-extractor.html

1.8 Does the site have any broken links?
Broken links can frustrate users and potentially drive customers away. Broken links can also keep search engines from properly indexing your site.

More:

http://validator.w3.org/checklink

1.9 How does the site perform in terms of speed/page size?
Don’t make me wait… That’s the message users give us in survey after survey. Even broadband users can suffer the slow-loading blues.

http://www.websiteoptimization.com/speed/

1.10 Does the site have JavaScript errors?
Internet Explore for Windows allows you to turn on a debugger that will pop up a new window and let you know there are javascript errors on your site. This is available under ‘Internet Options’ on the Advanced tab. Uncheck ‘Disable script debugging’.

2. Degree of separation between content and presentation

2.1 Does the site use CSS for all presentation aspects (fonts, colour, padding, borders etc)?
Use style sheets to control layout and presentation.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-style-sheets

2.2 Are all decorative images in the CSS, or do they appear in the (X)HTML?
The aim for web developers is to remove all presentation from the html code, leaving it clean and semantically correct.

http://www.maxdesign.com.au/presentation/benefits/index07.htm

3. Accessibility for users

3.1 Are “alt” attributes used for all descriptive images?
Provide a text equivalent for every non-text element

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-text-equivalent

3.2 Does the site use relative units rather than absolute units for text size?
Use relative rather than absolute units in markup language attribute values and style sheet property values’.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-relative-units

More:

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-relative-units

http://www.clagnut.com/blog/348/

3.3 Do any aspects of the layout break if font size is increased?
Try this simple test. Look at your website in a browser that supports easy incrementation of font size. Now increase your browser’s font size. And again. And again… Look at your site. Does the page layout still hold together? It is dangerous for developers to assume that everyone browses using default font sizes.

3.4 Does the site use visible skip menus?

A method shall be provided that permits users to skip repetitive navigation links.

http://www.section508.gov/index.cfm?FuseAction=Content&ID=12

Group related links, identify the group (for user agents), and, until user agents do so, provide a way to bypass the group.

http://www.w3.org/TR/WCAG10-TECHS/#tech-group-links

…blind visitors are not the only ones inconvenienced by too many links in a navigation area. Recall that a mobility-impaired person with poor adaptive technology might be stuck tabbing through that morass.

http://joeclark.org/book/sashay/serialization/Chapter08.html#h4-2020

More:

http://www.niehs.nih.gov/websmith/508/o.htm

3.5 Does the site use accessible forms?
Forms aren’t the easiest of things to use for people with disabilities. Navigating around a page with written content is one thing, hopping between form fields and inputting information is another.

http://www.htmldog.com/guides/htmladvanced/forms/

More:

http://www.webstandards.org/learn/tutorials/accessible-forms/01-accessible-forms.html

http://www.accessify.com/tools-and-wizards/accessible-form-builder.asp

http://accessify.com/tutorials/better-accessible-forms.asp

3.6 Does the site use accessible tables?
For data tables, identify row and column headers… For data tables that have two or more logical levels of row or column headers, use markup to associate data cells and header cells.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-table-headers

More:

http://www.bcc.ctc.edu/webpublishing/ada/resources/tables.asp

http://www.accessify.com/tools-and-wizards/accessible-table-builder_step1.asp

http://www.webaim.org/techniques/tables/

3.7 Is there sufficient colour brightness/contrasts?
Ensure that foreground and background colour combinations provide sufficient contrast when viewed by someone having colour deficits.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-colour-contrast

More:

http://www.juicystudio.com/services/colourcontrast.asp

3.8 Is colour alone used for critical information?
Ensure that all information conveyed with colour is also available without colour, for example from context or markup.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-colour-convey

There are basically three types of colour deficiency; Deuteranope (a form of red/green colour deficit), Protanope (another form of red/green colour deficit) and Tritanope (a blue/yellow deficit- very rare).

More:

http://colourfilter.wickline.org/

http://www.toledo-bend.com/colourblind/Ishihara.html

http://www.vischeck.com/vischeck/vischeckURL.php

3.9 Is there delayed responsiveness for dropdown menus?
Users with reduced motor skills may find dropdown menus hard to use if responsiveness is set too fast.

3.10 Are all links descriptive?
Link text should be meaningful enough to make sense when read out of context - either on its own or as part of a sequence of links. Link text should also be terse.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-meaningful-links

4. Accessibility for devices.

4.1 Does the site work acceptably across modern and older browsers?

Before starting to build a CSS-based layout, you should decide which browsers to support and to what level you intend to support them.

http://www.maxdesign.com.au/presentation/process/index_step01.cfm

4.2 Is the content accessible with CSS switched off or not supported?
Some people may visit your site with either a browser that does not support CSS or a browser with CSS switched off. In content is structured well, this will not be an issue.

4.3 Is the content accessible with images switched off or not supported?
Some people browse websites with images switched off - especially people on very slow connections. Content should still be accessible for these people.

4.4 Does the site work in text browsers such as Lynx?
This is like a combination of images and CSS switched off. A text-based browser will rely on well structured content to provide meaning.

More:

http://www.delorie.com/web/lynxview

4.5 Does the site work well when printed?
You can take any (X)HTML document and simply style it for print, without having to touch the markup.

http://www.alistapart.com/articles/goingtoprint/

More:

http://www.d.umn.edu/itss/support/Training/Online/webdesign/css.html#print

4.6 Does the site work well in Hand Held devices?
This is a hard one to deal with until hand held devices consistently support their correct media type. However, some layouts work better in current hand-held devices. The importance of supporting hand held devices will depend on target audiences.

4.7 Does the site include detailed metadata?
Metadata is machine understandable information for the web

http://www.w3.org/Metadata/

Metadata is structured information that is created specifically to describe another resource. In other words, metadata is ‘data about data’.

4.8 Does the site work well in a range of browser window sizes?
It is a common assumption amongst developers that average screen sizes are increasing. Some developers assume that the average screen size is now 1024px wide. But what about users with smaller screens and users with hand held devices? Are they part of your target audience and are they being disadvantaged?

5. Basic Usability
5.1 Is there a clear visual hierarchy?
Organise and prioritise the contents of a page by using size, prominence and content relationships.

http://www.great-web-design-tips.com/web-site-design/165.html

5.2 Are heading levels easy to distinguish?
Use header elements to convey document structure and use them according to specification.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-logical-headings

5.3 Is the site’s navigation easy to understand?
Your navigation system should give your visitor a clue as to what page of the site they are currently on and where they can go next.

http://www.1stsitefree.com/design_nav.htm

5.4 Is the site’s navigation consistent?
If each page on your site has a consistent style of presentation, visitors will find it easier to navigate between pages and find information

http://www.juicystudio.com/tutorial/accessibility/navigation.asp

5.5 Does the site use consistent and appropriate language?
The use of clear and simple language promotes effective communication. Trying to come across as articulate can be as difficult to read as poorly written grammar, especially if the language used isn’t the visitor’s primary language.

http://www.juicystudio.com/tutorial/accessibility/clear.asp

5.6 Does the site have a sitemap page and contact page? Are they easy to find?
Most site maps fail to convey multiple levels of the site’s information architecture. In usability tests, users often overlook site maps or can’t find them. Complexity is also a problem: a map should be a map, not a navigational challenge of its own.

http://www.useit.com/alertbox/20020106.html

5.7 For large sites, is there a search tool?
While search tools are not needed on smaller sites, and some people will not ever use them, site-specific search tools allow users a choice of navigation options.

5.8 Is there a link to the home page on every page in the site?
Some users like to go back to a site’s home page after navigating to content within a site. The home page becomes a base camp for these users, allowing them to regroup before exploring new content.

5.9 Are links underlined?
To maximise the perceived affordance of clickability, colour and underline the link text. Users shouldn’t have to guess or scrub the page to find out where they can click.

http://www.useit.com/alertbox/20040510.html

5.10 Are visited links clearly defined?
Most important, knowing which pages they’ve already visited frees users from unintentionally revisiting the same pages over and over again.

http://www.useit.com/alertbox/20040503.html

6. Site management

6.1 Does the site have a meaningful and helpful 404 error page that works from any depth in the site?
You’ve requested a page - either by typing a URL directly into the address bar or clicking on an out-of-date link and you’ve found yourself in the middle of cyberspace nowhere. A user-friendly website will give you a helping hand while many others will simply do nothing, relying on the browser’s built-in ability to explain what the problem is.

http://www.alistapart.com/articles/perfect404/

6.2 Does the site use friendly URLs?
Most search engines (with a few exceptions - namely Google) will not index any pages that have a question mark or other character (like an ampersand or equals sign) in the URL… what good is a site if no one can find it?

http://www.sitepoint.com/article/search-engine-friendly-urls

One of the worst elements of the web from a user interface standpoint is the URL. However, if they’re short, logical, and self-correcting, URLs can be acceptably usable

http://www.merges.net/theory/20010305.html

More:

http://www.sitepoint.com/article/search-engine-friendly-urls

http://www.websitegoodies.com/article/32

http://www.merges.net/theory/20010305.html

6.3 Does the site’s URL work without “www”?
While this is not critical, and in some cases is not even possible, it is always good to give people the choice of both options. If a user types your domain name without the www and gets no site, this could disadvantage both the user and you.

6.4 Does the site have a favicon?

A Favicon is a multi-resolution image included on nearly all professionally developed sites. The Favicon allows the webmaster to further promote their site, and to create a more customized appearance within a visitor’s browser.

http://www.favicon.com/

Favicons are definitely not critical. However, if they are not present, they can cause 404 errors in your logs (site statistics). Browsers like IE will request them from the server when a site is bookmarked. If a favicon isn’t available, a 404 error may be generated. Therefore, having a favicon could cut down on favicon specific 404 errors. The same is true of a ‘robots.txt’ file.

Good Design Practices

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Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

How To Have Websites Built For You The Cheap Way

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Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few hundred dollars. All this can change if you know where to find the best deals, the best designs for the lowest price. Here’s a rough guide:

First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

Therefore, it would be wise to find freelance designers who work from home. These people are often working from home so they do not have a high operation cost like that of a company. On the other hand, they will be able to design images with quality similar to those of designers from big companies, so it’s a “no-brainer” choice.

However, choose freelancers with care. The best way to do this would be to go to elance.com. There, you can post the abstract of your project and get thousands of freelancers to bid on your project, so you will surely get the best deal. On top of that, you will be able to choose the designers based on their experience, past transactions and ratings, so your value for money is secured.

Another route you can take is to design your website yourself. Think about it, if you only need 5 simple pages to present some simple information, why waste hundreds of dollars for it? Just spend a little time to sit down and do it yourself. You’ll be able to design your own sites even if you do not know a single line of HTML code with the help of WYSIWYG (what you see is what you get) programs such as Microsoft Frontpage, Macromedia Dreamweaver and so on.

Improve Usability of Your Website

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No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.

The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.

Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.

Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.

Should You Use Graphics on Your Website?

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Graphics can add a real nice touch to a website . . . or they can slow it down so much that no one will wait for the page to load! Webmasters designing new pages are forced to examine the pros and cons of web page graphics. As you plan your latest website project, will you use graphics or not, and if so, should you? Here we will look at both sides of the equation.

It all boils down to functionality. If you are selling paintings on your website, you will obviously need graphics, no two ways about it. The same goes for nearly any kind of product that could be featured graphically, such as books, stereos, etc. People like to see what they are buying, so you pretty much need to have pictures for these items.

However, if you are going to put photos of your products up, you should consider making them thumbnails for faster loading and make them clickable. Clients can then choose which one they want to see in more detail and click to see the full version. Since they know what they are doing, they won’t mind waiting a little extra time to see the product graphics.

Apart from purely practical use, should you use graphics on your website? That depends on what kind of graphics you want to use. You need to make the page easy to read and relatively fast to load. This rules out most giant graphics, such as photographic backgrounds, unless they are absolutely necessary.

If you do decide to use some reasonably sized graphics, you should try to limit the number per page. While a cute logo is fine, having little animals all over your sidebars and buttons can be not only distracting, but it also looks pretty unprofessional. Cluttering up your site with too many graphics is not generally a good idea, it gives a bad impression and if you are trying to sell something, an amateur look is not the way to go, no matter how fun it is.

When deciding whether or not to add graphics to your website, you should consider whether or not it adds quality to the page. Do you feel that your website will be represented through the graphic you are considering? Will it help sell your products? Is it going to convince the customer to stay when they might have thought about clicking away? If you find yourself saying yes to any one of the above questions, you have a good reason to be putting graphics on your site. Otherwise, you should probably forget about it and stick to a more simplistic look.

The decision of whether or not to display graphics on your website really is a personal one, but it can make all the difference in terms of sales and how many visitors actually stay on the page! If it takes too long to load graphics that you simply must have, try lowering the resolution a bit for faster loading times. Remember that people are impatient and will simply click away to another site if yours is too slow or too cluttered.

Mistakes To Avoid When Using Web Templates

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Website templates are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.

The first obvious mistake you should be aware of is using a template that is very popular. If many people use the same template, your website will not appear unique at all and your credibility as a solid, different website will be tarnished. In other words, you will appear generic just like your next-door neighbours.

To whole point of using a web template is to save time and effort. You just change the title and appropriate details and you’re done. The biggest mistake one makes is to customize the template beyond recognisation. While that may be good in the sense that you’re creating a unique graphic, you’re defying the very purpose of using a web template — saving time and effort.

However, on the opposite side, if a template you purchase is suitable but some changes must be made to suit your site’s theme, then you will have to take some time to make the changes. For example, you can find a very nice template that suits your hobby site except the original designer has put an image of stamps in the header. You can find images of garden plants and spades to replace the stamps for your gardening hobby site. However, do only make the necessary changes and don’t redesign the whole template.

In some circumstances, some people simply make the wrong choice of templates. This is a very subjective issue but you have to be careful in selecting templates to suit your audience. Do not choose templates just because they are pretty, choose them because they serve your purpose.

Search Engine Friendly Pages

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There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

The Importance of A Good Design

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Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.

The Importance of a Sitemap

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A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone.

Making Web Page Fonts Consistent and Uniform

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Is it disturbing to you when every other Web page you visit has a different font size?. One web page’s font is too small, and another web page’s fonts are too big… Well here’s a way to fix that and set each web page’s fonts to just the size you want.

In Internet Explorer, select: Tools-Internet Options, choose the General tab, click the Accessibility button, and check Ignore font sizes specified on Web pages (the wording varies depending on your IE version).

In Netscape 6 and 7, choose Edit-Preferences, select Fonts (double-click Appearance if you don’t see ‘Fonts’ listed), and then either check Use my default fonts or uncheck Allow documents to use other fonts, depending on your version (the wording of these choices also varies).

Now all Web page fonts should be of uniform size on all pages.