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Even though more and more Internet users switch to broadband every year, a large portion of the web’s population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you’re designing your website, and a very major consideration we have to make for dialup users is the loading time of your website.

Generally, all the text on your website will be loaded in a very short time even on a dialup connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the “quality” of the JPEG image — normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image’s file size.

On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format — the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!

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There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

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It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:

1. • The first option is they find their site through a search engine.
2. • Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
3. • Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.

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Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed.

By default, most hosting accounts don’t include referrer logs but may be subscribedd for an extra monthly fee. If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these:

FTP Explorer: http://www.ftpx.com/
LogMeIn: http://secure.logmein.com/dmcq/103/support.asp
SmartFTP: http://www.smartftp.com/
FTP Voyager: http://www.ftpvoyager.com/

The log file is available on your web server which can be download into your computer later. You can use a log analysis tool, like those mentioned below, to create a graphic report from your log files so that the files are easier to understand.

Abacre Advanced Log Analyzer http://www.abacre.com/ala/
Referrer Soft http://www.softplatz.com/software/referrer/
Log Analyzer http://www.loganalyzer.net

You can view the files using Word, Word Perfect, txt or WordPad files even if you don’t have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.

In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.

As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information. Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private websites. This can result in other problems, as some servers block parts of their site to browsers that don’t send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target site itself as the referrer, which prevents these problems and still not divulging the user’s last visited site.

Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.

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We have always found that looking at objects from another perspective is fascinating. This is because of the fact that we often discover new things just by looking at a familiar object from a different angle or focus. This might be the reason for people’s fascination with digital macro photography.

Digital macro photography is an art. There’s no question about that. It takes the genius of an artist to take something so ordinary and something so dismissible and turn it into something that just captures an aspect of life. For that is what art is. No art ever claimed to contain all the truths of life. Art is a reflection of the world through the eyes of the artist. By looking at a piece of art such as digital macro photography, we get to share the perspective of other people and that can be a very powerful connection.

Another thing about digital macro photography you should know is that it is not easy. You need to consider a lot of factors in order to produce great photographs. What are these factors?

1) Skills – do you actually have the skills necessary for digital macro photography? Do you have the eye for beauty that would be appreciated by people who view your photographs? That’s not all you need. You also need to have a steady hand. While taking digital macro photographs, even barely noticeable movements of the hand can ruin your picture.

You need to have the skills to use a camera properly. You need to be able to adjust the camera in order to take the picture that you truly want to appear. Sure, you can actually edit a digital macro photograph using the computer, but why should you give yourself more work than necessary?

Some people have the necessary skills naturally. However, it is still important to hone these skills by taking classes or attending workshops. Remember that digital macro photography is all about showing things in different ways. Because of this, you need to accept the fact that other people may see your work differently from the way you see it. A fresh eye never hurts.

2) Equipment – you also need the proper tools in order to express your talent. The proper tools can help you a lot if you want to achieve the effect that you want. Remember that although there are tools today that claim to be usable for any type of photography, you should try to find equipment that’s specially made for digital macro photography. This is because such equipment can definitely bring out the best in your skills.

The right equipment is essential because digital macro photography needs a lot of work in order to be perfect. If you have the right tools for digital macro photography, you will be able to achieve your goals and show your pictures the way that you want them to be seen.

3) Subject – everything is interesting when viewed in different ways. However, some subjects are more interesting than others. Some objects, when you choose them as subjects of digital macro photography, manage to amaze you with the amount of things you do not know about them. Great subjects of digital macro photography reveal worlds beyond what you can see with the naked eye. So choose your subjects wisely.

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You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

1. A tool which you can use to test your own website links or other websites for broken links:

http://home.snafu.de/tilman/xenulink.html

2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:

http://www.digitalpoint.com/tools/backlinks/

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:

http://www.digitalpoint.com/tools/website-country/

4. In order to track the location of the visitor or a customer to your website:

http://www.digitalpoint.com/tools/geovisitors/

5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :

http://www.digitalpoint.com/tools/webrank/

6. Here is a link to check the web ranking of a website using a Mac or Apple computer:

http://www.digitalpoint.com/tools/pagerank-mac/

7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising

http://www.digitalpoint.com/tools/adsense-charts/

8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:

http://www.digitalpoint.com/tools/adsense-sandbox/

9. This link will take you to a cooperative advertising network where you can join to display and

share your ads with other website owners:

http://www.digitalpoint.com/tools/ad-network/

10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.

 http://www.digitalpoint.com/tools/search/

11. Here are some links to free website counters which you can use on your website to track your traffic and hits:

http://www.digitalpoint.com/tools/counter/

http://www.amazingcounters.com/?ref=gad033

http://www.cyber-counter.com/signup.php

http://www.statcounter.com/free_hit_counter.html

http://www.free-counters.net/

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Maybe you have heard something like this before: “The better the cameras, the better the photos.” In this effect, you might have thought of digital cameras. Many believe that these models are just a one-click away for great photos. Do you also believe on this?

Ponder on the following article and the appropriate answer will be revealed to you.

The rivalry between film cameras and digital cameras is relatively fresh. How come? Three mega pixels digital cameras have an array of choices for consumers, which is already comparable to a high quality point and shoot models. Nowadays, the same thing goes with five mega pixels digital models for excellent quality photographs. The thing is, quality photographs can be taken with ease using digital cameras.

Some of the main advantages to digital photography are:

•    pictures can be previewed immediately on the built-in LCD screen
•    costs of installing films are replaced with memory sticks or cards that are primarily reusable and can store thousands of pictures
•    the stored photographs can easily be shared by copying off the images and/or sharing the memory stick or card
•    images can easily be transformed into black and white and/or sepia and can also be cropped after the picture has been taken

However, photos under low light and taken using film and digital models are both susceptible to artifacts or granularity. Images taken by both cameras appear to be very similar can be further improved with the advent of software that can improve and manipulate the quality and details of images.

Furthermore, you can take lousy shots with the most expensive Nikon models and make great photos with the passé point and shoot cameras. It suffices to say that it is not the camera that solely makes great and even picture-perfect images. The man behind the camera can squeeze or miss a big time out of the gadget that he has.

The following presents a ten-point aid that will enable you to take photos like a pro using your digital cameras. Practice on these tips so you can maximize the expense of your gadget.

1. Those Tones Should Warm Up

Change your white balance setting from auto to cloudy when shooting sunny landscapes and outdoor portraits. This increases the yellow and red tones, thus resulting in warmer and richer pictures.

2.  Use a [Sunglass] Polarizer

A polarizer should always come in handy when taking those general outdoor shooting. Polarized shots have more saturated and richer colors because unwanted reflections and glare are minimized or even removed.

If your digital camera can not accommodate a polarizer, simply place a sunglass as close to the camera lens as possible making sure that the rims of the glass will not be taken along with the image. The effect of a polarizer can be maximized when the light source is perpendicular to the object.

3. Shining Outdoor Portraits

One of the most useful and amazing features of digital cameras is the flash on or fill flash mode. This feature allows you to take control when to use the flash. It simply goes on whenever you want it available. This helps in capturing great outdoor photographs.

The camera exposes for the background first then adds enough flash to illuminate the subject when you are using the flash on option. Wedding photographers have been using this technique for many years to create professional looking portraits where everything in the composition is simply excellent.

To come up with a more relaxed photograph, try putting the subject under the shade and use the flash to add illumination.

You can also practice on using rim lighting where the sun illuminates the hair of the subject from the side or the back.

However, you should not stand that far away when using the fill flash since most built-in models have a range of 10 feet or even less.

4. Macro Mode Frenzy

I am quite sure that you would want to look at the fine details of your surroundings but would not be willing to crouch down and lie on the ground with your belly.

In that case, you just have to look for the macro made or close up symbol, usually a flower icon, and get as close to an object as possible. Once the confirmation light signals you to shoot, just press the shutter down to record the portrait.

However, using the close up mode allows you to have a shallow depth so you can concentrate on the part of the subject that you want to emphasize and let the rest go soft.

5. Chaos of the Horizon Line

There are still photographers who become disoriented when lining up their shoots. In other words, once they look at their cameras monitor, images that are erect seem to be a little tilted or bowed inward.

The most appropriate way to take care of this matter is to take your best shot at a straight picture, then take another picture after repositioning the camera. Afterwards, you can delete the others once you feel you captured a perfectly aligned image.

Also, just practice level framing your shots until you become acquainted with the process.

6. Massive Media Card

You have to have an extra memory card especially when you want more moments to preserve. The following suggestions should be considered before buying a memory card:
a.    for 3 mega pixels – a 256 MB memory card
b.    for 4 mega pixels – a 512 MB memory card
c.    for 6 mega pixels – 1 gigabyte memory card

Then you do not have to miss another shot because your card is full.

7. Not High Resolution All the Time

It is more advisable to squeeze more images by shooting a low quality and resolution settings than taking shots with a high resolution all the time. This way you can reserve a space and a 2272 x 1704 resolution on the next great image of the century and enough for the portrait to be printed on a 8” x 10” inch paper suitable for framing.

However, if you have enough memory (and you should), there is no reason to shoot at a lower resolution and risk missing the chance to display your work the big way.

8. Tolerate that Tripod

Tripods are “unnecessarily bulky” for some so seldom do people like to bring them around.

Nowadays, there is an ingenious way to settle the dilemma whether to bring a tripod around or to do without it. The UltraPod II™ developed by Pedco fits in your back pocket and holds your camera steady in various situations.

You can use the Velcro™ strap to attach your camera on a tree limb or an available pole. Its legs can be opened on any flat surface or even on a boulder.

Now, you can be a real photographer without carrying a heavy burden.

9. The Fun with Self Timer

Another under-used feature on almost every digital camera is the self timer. This function can be used to save the photographer for missing the picture by delaying the firing of the shutter up to 10 seconds.

You can attach your UltraPod™ to ensure that your camera will not be taken away that easily by some strangers.  Of course, you need to aim at the subject and not at a distant background before setting up the timer. Also the depth of the subject should be checked too.

By using self timers, you can also avoid accidentally jarring the camera when you are interested in making long exposures of cars driving at dusk as you initiate the focus.

10. Slow Motions

Normally, you will use an exposure of one second or a bit longer to create the flowing effect of water. In this case, you have to look for waterfalls or streams that are under the shade.

One trick is to use a polarizer or your sunglasses to darken the scene and create a longer exposure. More so, this technique can also eliminate distractions from your portrait.

For a really good photographer, which implies using creativity and ingenuity, viewers often get curious and ask, “What sort of camera model do you have there?”

Would it be more humbling for them to hear that you are using a normal aim and shoot model?

Or you can simply say, “Model ME….”

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It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings. 

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

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Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.

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To run any of these apps go to Start > Run and type the executable name (ie charmap).

WINDOWS XP HIDDEN APPS:
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1) Character Map = charmap.exe (very useful for finding unusual characters)

2) Disk Cleanup = cleanmgr.exe

3) Clipboard Viewer = clipbrd.exe (views contents of Windows clipboard)

4) Dr Watson = drwtsn32.exe (Troubleshooting tool)

5) DirectX diagnosis = dxdiag.exe (Diagnose & test DirectX, video & sound cards)

6) Private character editor = eudcedit.exe (allows creation or modification of characters)

7) IExpress Wizard = iexpress.exe (Create self-extracting / self-installing package)

8) Microsoft Synchronization Manager = mobsync.exe (appears to allow synchronization of files on the network for when working offline. Apparently undocumented).

9) Windows Media Player 5.1 = mplay32.exe (Retro version of Media Player, very basic).

10) ODBC Data Source Administrator = odbcad32.exe (something to do with databases)

11) Object Packager = packager.exe (to do with packaging objects for insertion in files, appears to have comprehensive help files).

12) System Monitor = perfmon.exe (very useful, highly configurable tool, tells you everything you ever wanted to know about any aspect of PC performance, for uber-geeks only )

13) Program Manager = progman.exe (Legacy Windows 3.x desktop shell).

14) Remote Access phone book = rasphone.exe (documentation is virtually non-existant).

15) Registry Editor = regedt32.exe [also regedit.exe] (for hacking the Windows Registry).

16) Network shared folder wizard = shrpubw.exe (creates shared folders on network).

17) File siganture verification tool = sigverif.exe

18) Volume Contro = sndvol32.exe (I’ve included this for those people that lose it from the System Notification area).

19) System Configuration Editor = sysedit.exe (modify System.ini & Win.ini just like in Win98! ).

20) Syskey = syskey.exe (Secures XP Account database - use with care, it’s virtually undocumented but it appears to encrypt all passwords, I’m not sure of the full implications).

21) Microsoft Telnet Client = telnet.exe

22) Driver Verifier Manager = verifier.exe (seems to be a utility for monitoring the actions of drivers, might be useful for people having driver problems. Undocumented).

23) Windows for Workgroups Chat = winchat.exe (appears to be an old NT utility to allow chat sessions over a LAN, help files available).

24) System configuration = msconfig.exe (can use to control starup programs)

25) gpedit.msc used to manage group policies, and permissions

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