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When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

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A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

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A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes.  You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

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For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a “food” section, an “accomodation” section and an “entertainment” section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

When you have a broader, better-defined scope of themes for your website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google’s Adsense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly.

As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or offline media. Hence, start tapping in on this lucrative stream of profit right away!

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If you are like hundreds of thousands of people around the world, you are looking for a good way to earn money online. Everyone looking into online business opportunities comes across affiliate programs at some point or another, but only a few actually rise to the level where they are earning decent money, the majority quit before getting to that point.

Affiliate programs are like any other business; they require patience and hard work in order to make it work. Far too often, it is promoted as the ideal way to earn instant cash, which is just not true. In order to earn in affiliate programs, you need to plan for at least a year of low to nothing earnings. Perhaps you will actually earn more, but don’t go into this opportunity expecting to get rich overnight. That being said, you can certainly improve your chances with a few tips.

Build yourself a trustworthy reputation. There are hundreds of other people out there promoting the same affiliate programs links for products and services. People know what an affiliate programs link looks like and will go out of their way to not give you a commission if they think you are only in it for the money. So, to stand out from everyone else, you need to build yourself a reputation.

The best way to go about doing this is to establish a presence in your niche area. This can be anything you choose. Internet marketing is generally not a good idea, since that is the first niche most people head for. Let’s say you decide to focus on herb gardening. Instead of starting up a website to sell a variety of affiliate programs products, start off by writing a blog and offering good, quality information . . . for free!

That’s right, free. You might think this is a bit counter-productive, but remember that you are not going for the fast buck; you want people to keep giving you money and recommending their friends to give you money as well. When they see that you are not only doing this for the money, but to genuinely help people, readers will begin to send more people your way.

Once you have established your reputation as a guru or high quality information provider in your chosen area, you are ready to start monetizing. This could take up to six months to really get people to trust you, so be prepared. Then you can begin to recommend tried and true products that you think would help your readers. Don’t be afraid to throw in non-affiliate programs links as well, to keep things clean. The worst thing a blogger or webmaster can do is to switch from being helpful and free to suddenly trying to make money fast, at the expense of fans.

By following these steps and taking care not to fool your clients, you can make a living at affiliate programs. It is a good way to earn money while doing something you love and providing useful information to others.

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I am always looking out for new ways for my readers to make more money online with less effort.

Recently I came across a new innovation that you need to hear about because it may affect the way you earn with your website in the very near future.

As you may know, major television networks are in trouble because their advertising revenue is dropping. They are losing market share at a dramatic pace.

For the first time in history, website owners are sharing in the ad revenue that was formerly spent with the giant TV networks.

Advertisers like Harley Davidson, HBO & Taco Bell are willing to pay you on 100% of your website traffic to make up for the loss of viewers that the big TV networks are experiencing.

Do your online business a huge favor. Stop what you are doing for just a moment and learn how you can earn revenue on 100% of your website traffic.

This is a FREE opportunity that is taking the advertising community by storm!

This is bigger than radio, television and all other forms of media combined!

Get full details by clicking here!

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What Is So Important About An Invalid Click and How Will It Affect Me?

More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else.  Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential .  It’s also when a publisher asks others to click on their ads just to raise their revenue.  It also raises the advertiser’s costs and Google won’t tolerate this.  Google Adsense has state of the art technology and they know what’s going on.

Invalid clicks also happen when someone uses robots to click on ads or automated software.  It is any deceptive practice used to click on ads.

Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks.  With an optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of using invalid clicks.

Having Control Over Your Adsense Account

You the publisher, have complete control over the advertisement that runs on your site.  You can choose to run only image ads, only text ads, or a combination of both.  Google recommends that you choose a combination of both to maximize your earning potential, but the decision is yours.

When making your ad decision, you also have the freedom to choose which type of ads run across your entire account (image or text) or you can narrow that decision to what type of ad might run on a particular page.

As of right now, you are not able to differentiate your image ad click rate from your text ad click rate.  You can of course, differentiate your click rate from one site as opposed to another site.  Say, for example, you run only image ads on one site and only text ads on another site.  By setting up channels to track both sites, you can see which site has the better click rate.  Of course, you have to take into consideration there would be more factors than whether you were running text or image ads.  The content, the placement of the ads in general, even the color could make a difference.

Refer to the Google Adsense Support Site for specific instructions on how to enable or disable image ads.  Remember, it’s all up to you!

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When Google first introduced Adsense, it was a virtually unknown element. The few webmasters who began using it made a lot of money in those first few months. However, now Adsense is so common, you see it repeated various times on every webpage!

Have we become immune to the lure of Adsense? Some webmaster say yes, others claim that they are still earning well using Google’s system. It all boils down to how you use this tool.

Making Adsense blend into your page is supposed to be the best way to earn with it, but now webmasters are discovering that this might not be ideal. People are accustomed to clicking on electric blue links. We all do it and now that everyone is so web-savvy, they automatically look for blue links. So if your webpage features pink or green links, you should consider keeping Adsense links blue. The rest of the ad can match your theme, just make sure that people realize the links are clickable.

Placing ads where they can’t be missed is another technique that is not always used to the best effect. For example, an Adsense banner at the top of your page might make sense since it is the first thing people see, but you also have to take into account how jaded folks are. We see these banners everywhere. We came to your site for specific information and the banner is in the way!

Instead, why not try putting a block of text ads or a vertical banner to the right hand side of the page where it draws the eye but doesn’t stop the reader from getting the information they came to get.

Another useful place to put your Adsense ads is at the bottom of your page as well as in the middle of an article. If you do place a block in the middle of an article, make sure people know that the information continues below and don’t make the block too big. A line of text ads or a small box are all you need.

Placing ads at the end of your article is a good way to get clicks from people who want to know more on the topic. If you have a decent article, seeded with relevant keywords, you should have ads that your readers will find useful at the bottom of the page.

Having well-written content that contains around 5-10% keyword frequency is often the best way to make sure you have relevant ads. Having relevant ads is the key to getting clicks!

Make sure you don’t use any techniques that Google deems inappropriate or you will lose your account and that will be the end of all earnings! This includes clicking on your own Adsense or asking others to. It is not a good idea to try and cheat, since Google has eyes everywhere. One hint that you might not be playing by the rules and “Adios, Adsense!” So stick to real techniques instead!

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Podcasting is a relatively new method of delivering radio to listeners with internet access. This free method of listening to your favorite radio show is becoming increasingly popular as more and more people learn about it. Podcasting is usually commercial free, which is another reason for its popularity.

Podcasting is also extremely popular because you choose when and where you want to listen to it. You can also decide which episode you want to hear and have a choice of listening to the podcasting episodes on an iPod (where this distribution form got its name from), a computer or any MP3. The flexibility of podcasting has catapulted it into the public’s attention.

In order to get started downloading podcasts, you need to download a podcatcher program. This allows your computer to automatically download podcasting episodes of your favorite radio shows which have been converted into digital audio files. There are several podcatchers, with the most popular being Apple’s iTunes which is also a searching device for new and interesting podcasting. You can use it to find more radio shows that you might be interested in listening to.

Other podcatchers that are free include Juice and Odeo. Both of these podcatchers also have podcasting search engines built in so you find new radio shows to download. Once you have a radio show that you wish to listen to, you can subscribe to the RSS feed so that your podcatcher can download the radio shows without you having to go to the radio website each time a new episode is released. This saves incredible amounts of time and is quite easy to use, as all the podcatchers have an easy to use interface that allows you to subscribe to the RSS feeds with just the click of a button.

Once you have set up your podcasting preferences, you don’t have to worry about anything except searching for new and more interesting podcasting feeds. It is very easy to discard or erase any shows that you no longer enjoy and since all the episodes of your favorite radio shows will be saved on your computer, they are able to be accessed or downloaded to your iPod or MP3 player for easy listening whenever you wish. Unsubscribing from any podcasting broadcast is quite easy as well and you can quickly find new shows to replace the ones you delete.

There are various websites dedicated to podcasting where you can find information and new podcasts as well as fellow radio fanatics who are more than willing to share their favorite radio show feeds with you. Among the more popular are Podcasting News and Podcast as well as Podcast Alley. You can find podcasting forums on all of these websites as well as featured radio shows, both popular and lesser known. It is a good opportunity to find something new and unique for your personal radio programming.

Podcasting is still growing in popularity as it is a fairly new technology. It has great potential though and will probably continue to improve and expand over the years to come, so go ahead and jump in now.

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If you have even a remote interest in earning money on the internet, you have probably come across those pay per click programs that promise fabulous amounts of money just by clicking on ads and completing free offers. Are these things for real? Let’s take a look at exactly how they work and why you should avoid them.

The reality is that these pay per click websites are earning quite a bit of money off of their users. Sure, they might pay you a sum of money for doing the offers on their site, but rest assured that they are earning far more than you are! Between paid ads and the payment they receive for sending you to collect all those special offers, the pay per click sites are raking it in! And they have even more techniques to make money off of their unsuspecting users.

For example, have you ever read the Terms and Conditions contract that is on the website of one of these pay per click programs? If not, you should. You are almost guaranteed to find that they are not protecting you against anything. Your private information will become public knowledge and not only that, but possibly sold for yet more profit by the pay per click company or its affiliates!

While many pay per click sites really do pay up, they often have a payout limit that takes forever to reach so many people give up before getting to their goal of $50 or whatever the amount is and the company never needs to actually pay up. And when you do reach the payout level, there are far too many pay per click sites that actually refuse to pay!

That is the downside of the actual pay per click company, but what about the offers that you are completing? There are assorted different offers that you can fill out. Anything from simply filling out a form with your email address and name to ordering a product or a quote that you pay for and are then reimbursed for (on top of which you receive a bonus from the pay per click company).

If you fill out a form on a pay per click site, you are probably signing up for an email newsletter from the company that is paying. These are the lowest paying pay per click actions, ranging from fifty cents to a dollar. You are guaranteed to receive heaps of ads and junk mail to your inbox after signing up for one of these offers, and just deleting them all takes so much time that the piddly sum isn’t worth it!

As for the major pay per click offers where you sign up for a free trial period or a quote or other item that requires you to enter your credit card, stay far, far away. Too many people have been cheated out of their money by these companies when they were unable to cancel their membership when the trial period came up. These sites are usually designed so that you can’t quit even if you want to and they just keep charging your credit card, month after month.

Pay per click programs sound great, but they are often a wolf in sheep’s clothing. It is better to look for a real online job rather than waste your time with these programs.

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