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This is only a quick tutorial, there are literally hundreds of little tricks you can do with a DNS, but this will get your basics up and running. I’m assuming you want to setup a windows DNS server, but the principals will work for most servers.

You will need..

• 1) A domain name over which you have full control
• 2) DNS server software(Windows server always comes with one of these)
• 3) At least one fixed IP address, allthough two is highly desirable
• 4) An idea of what services you want on your server

The first thing you need to do is create your new domain entry. In windows this is called a “Zone” and you will have one for every domain name you have. Add your main domain in the forward lookup zone as a Primary zone, which will be in the format “Domainname.com”, or .co.uk, or whatever, you shouldn’t need any more details for this bit. Do *not* allow dynamic updates unless this is a local network DNS. Once it is created you will have 2 entry’s under your new domain, “SOA”(Or Start of Authority) and “NS”(Or Name server). If you want a 100% compliant DNS then you should now follow the same process but adding a domain as a reverse lookup zone. Any changes you make to the forward lookup should have the “Update Reverse Lookup” option ticked if its available, if not you must update the reverse zone manually(This is very important).

Now edit the “NS” entry in your forward zone to “NS0.DomainName.Com”, and set it to the relevant IP address. Add another (NS) record and set it to “NS1.DomainName.Com”. If using 2 IP address, try to make NS0 the first IP. Now you need to configure the SOA entry in the forward lookup zone. The serial number should be changed to a date followed by a number in this format “YYYYMMDDnn”, this is not required, but is advised by RIPE. The primary server will be the “NS0.domainname.com” entry you just made and the responsible person should be left for now. The refresh interval should be set somewhere between 1200 to 43200 seconds, the retry should be between 120-7200 seconds and the expires after should be around 2-4 weeks(I’ll let you work out the seconds for that). The minimum TTL is quite important, and depending on what you are going to do with the domain, you might need to tweak this a bit. Typically a value between 1-3 hours should be used. Now go to your “Name server” settings in your SOA record(In windows this is a tab in the same window) remove the defaults, and add your two Name servers that you just setup. We will come back to the SOA record later, but for now we need to do some more stuff.

If you want a website, then your going to want the WWW. setting up. We will set it up as an “A” record, which means it is a separate top level record and will be populated separately from other entries. So add an “A” to your forward lookup zone and put the entry as “WWW”, and set the IP address to wherever you want the website to be. This will be where the domain always goes, and it could be anywhere. Just make sure there is a web server waiting there for it. If you want FTP, then setup the same thing but with “FTP” in the entry. You will now also have to setup “A” records for the NS0 and NS1 name servers that you added previously, just make them the same as WWW and FTP, but make sure the IP addresses match the ones used for setting up the “NS” records. Also add a blank “A” record, this will make sure that “domainname.com” works as well as “www.domainname.com”.

Now you should decide whether or not you want to have mail on this domain. It is Hegel advisable that you set one up, even if it just to catch domain mail about abuse or potential problems that might occur. You can find plenty of high quality free mail servers out there, but I would recommend “Mail Enable”, its free and provides everything you would want, but if you want webmail you do have to pay something extra for it. We will now configure the MX records. Add an “A” name for your mail server, you can add 2 if you want, but for simplicity I would advise staying with 1. We will call ours “Mail.domainname.com”, and point it to one of our IP addresses. Now add an “MX” record in the Forward Lookup zone, giving it the full “A” record you just entered “Mail.domainname.com”, and do not setup a host or child domain, just leave it blank.

This next step isn’t needed, but is again highly recommended.

Now to finish the SOA you need to add two more records. A “RP” entry, which is a Responsible Person, and they will be the contact point for domain complaints and a “MB” entry, which is a mailbox entry. The “MB” should just be pointed to the mail server domain name “Mail.domainname.com”, and the “RP” should have the host or domain set to the name of your mail box. So for this server it will be “Tony.Domainname.com”, and the mailbox will be set to the “MB” record you just made. Don’t worry about the RP address having no “@” in it, this is the expected format for an “RP” entry. You will now have to go back into the SOA and change the responsible person to the new “RP” record you just made.

And thats it, your done! You can add as many “A” records as you like to point to other web servers, or a multitude of FTP sites. And you can add “CNAME” records to basically point to another name, usually an “A” record, like an alias.

Now before you switch your domain on, you need to check that the server is performing properly. So go to www.dnsreport.com, and run the report on your domain “domainname.com”, and it will give you a very detailed report of any problems, and even a short description of how to fix the problems. If all is OK, then you are ready to go live. If your domain name is new, or not currently hosted anywhere then the first thing you should do is re-point the domain at your new server. You will typically do this with the provider who owns the domain, and it will be different with all hosts. But the basic settings are the same. You will be asked for at least 2 name servers and ip addresses to go with them. Just put in “NS0.domainname.com” and “NS1.domainname.com” and put in the correct IP addresses. Make sure you do not mess this up, as changes to your main NS servers could potentially take several days to straighten themselves out. Update these settings, and then sit back and wait. You can do a whois on the main DNS server of your domain provider to check if the settings have worked, but again this doesn’t always work. For the big 3 domains(.com .net .org) you can do a whois on the network associates site to see the changes instantly. You can also track the progress of the domain changes by doing an NSLookup in dos, like this…

c:\nslookup ns0.domainname.com NS0.yourprovidersdns.com

That will give you the entries your domain provider has

c:\nslookup www.domainname.com ns0.domainname.com

And this will tell you if the changes for your domain have gone through to your ISPs DNS yet. It should give you back the IP address of your new DNS server.

You should always make sure your server is backed up, and that you refresh or update the DNS when you are making changes.

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A web standards checklist

The term web standards can mean different things to different people. For some, it is ‘table-free sites’, for others it is ‘using valid code’. However, web standards are much broader than that. A site built to web standards should adhere to standards (HTML, XHTML, XML, CSS, XSLT, DOM, MathML, SVG etc) and pursue best practices (valid code, accessible code, semantically correct code, user-friendly URLs etc).

In other words, a site built to web standards should ideally be lean, clean, CSS-based, accessible, usable and search engine friendly.

About the checklist

This is not an uber-checklist. There are probably many items that could be added. More importantly, it should not be seen as a list of items that must be addressed on every site that you develop. It is simply a guide that can be used:

- to show the breadth of web standards
- as a handy tool for developers during the production phase of websites
- as an aid for developers who are interested in moving towards web standards

The checklist

1.Quality of code
a. Does the site use a correct Doctype?
b. Does the site use a Character set?
c. Does the site use Valid (X)HTML?
d. Does the site use Valid CSS?
e. Does the site use any CSS hacks?
f. Does the site use unnecessary classes or ids?
g. Is the code well structured?
h. Does the site have any broken links?
i. How does the site perform in terms of speed/page size?
j. Does the site have JavaScript errors?

2. Degree of separation between content and presentation
a. Does the site use CSS for all presentation aspects (fonts, colour, padding, borders etc)?
b. Are all decorative images in the CSS, or do they appear in the (X)HTML?

3. Accessibility for users
a. Are “alt” attributes used for all descriptive images?
b. Does the site use relative units rather than absolute units for text size?
c. Do any aspects of the layout break if font size is increased?
d. Does the site use visible skip menus?
e. Does the site use accessible forms?
f. Does the site use accessible tables?
g. Is there sufficient colour brightness/contrasts?
h. Is colour alone used for critical information?
i. Is there delayed responsiveness for dropdown menus (for users with reduced motor skills)?
j. Are all links descriptive (for blind users)?

4. Accessibility for devices
a. Does the site work acceptably across modern and older browsers?
b. Is the content accessible with CSS switched off or not supported?
c. Is the content accessible with images switched off or not supported?
d. Does the site work in text browsers such as Lynx?
e. Does the site work well when printed?
f. Does the site work well in Hand Held devices?
g. Does the site include detailed metadata?
h. Does the site work well in a range of browser window sizes?

5. Basic Usability
a. Is there a clear visual hierarchy?
b. Are heading levels easy to distinguish?
c. Does the site have easy to understand navigation?
d. Does the site use consistent navigation?
e. Are links underlined?
f. Does the site use consistent and appropriate language?
g. Do you have a sitemap page and contact page? Are they easy to find?
h. For large sites, is there a search tool?
i. Is there a link to the home page on every page in the site?
j. Are visited links clearly defined with a unique colour?

6. Site management
a. Does the site have a meaningful and helpful 404 error page that works from any depth in the site?
b. Does the site use friendly URLs?
c. Do your URLs work without “www”?
d. Does the site have a favicon?

1. Quality of code

1.1 Does the site use a correct Doctype?
A doctype (short for ‘document type declaration’) informs the validator which version of (X)HTML you’re using, and must appear at the very top of every web page. Doctypes are a key component of compliant web pages: your markup and CSS won’t validate without them.

http://www.alistapart.com/articles/doctype/

More:

http://www.w3.org/QA/2002/04/valid-dtd-list.html

http://css.maxdesign.com.au/listamatic/about-boxmodel.htm

http://gutfeldt.ch/matthias/articles/doctypeswitch.html

1.2 Does the site use a Character set?
If a user agent (eg. a browser) is unable to detect the character encoding used in a Web document, the user may be presented with unreadable text. This information is particularly important for those maintaining and extending a multilingual site, but declaring the character encoding of the document is important for anyone producing XHTML/HTML or CSS.

http://www.w3.org/International/tutorials/tutorial-char-enc/

More:

http://www.w3.org/International/O-charset.html

1.3 Does the site use Valid (X)HTML?
Valid code will render faster than code with errors. Valid code will render better than invalid code. Browsers are becoming more standards compliant, and it is becoming increasingly necessary to write valid and standards compliant HTML.

http://www.maxdesign.com.au/presentation/sit2003/06.htm

More:

http://validator.w3.org/

1.4 Does the site use Valid CSS?
You need to make sure that there aren’t any errors in either your HTML or your CSS, since mistakes in either place can result in botched document appearance.

http://www.meyerweb.com/eric/articles/webrev/199904.html

More:

http://jigsaw.w3.org/css-validator/

1.5 Does the site use any CSS hacks?
Basically, hacks come down to personal choice, the amount of knowledge you have of workarounds, the specific design you are trying to achieve.

http://www.mail-archive.com/wsg@webstandardsgroup.org/msg05823.html

More:

http://css-discuss.incutio.com/?page=CssHack

http://css-discuss.incutio.com/?page=ToHackOrNotToHack

http://centricle.com/ref/css/filters/

1.6 Does the site use unnecessary classes or ids?
I’ve noticed that developers learning new skills often end up with good CSS but poor XHTML. Specifically, the HTML code tends to be full of unnecessary divs and ids. This results in fairly meaningless HTML and bloated style sheets.

http://www.clagnut.com/blog/228/

1.7 Is the code well structured?
Semantically correct markup uses html elements for their given purpose. Well structured HTML has semantic meaning for a wide range of user agents (browsers without style sheets, text browsers, PDAs, search engines etc.)

http://www.maxdesign.com.au/presentation/benefits/index04.htm

More:

http://www.w3.org/2003/12/semantic-extractor.html

1.8 Does the site have any broken links?
Broken links can frustrate users and potentially drive customers away. Broken links can also keep search engines from properly indexing your site.

More:

http://validator.w3.org/checklink

1.9 How does the site perform in terms of speed/page size?
Don’t make me wait… That’s the message users give us in survey after survey. Even broadband users can suffer the slow-loading blues.

http://www.websiteoptimization.com/speed/

1.10 Does the site have JavaScript errors?
Internet Explore for Windows allows you to turn on a debugger that will pop up a new window and let you know there are javascript errors on your site. This is available under ‘Internet Options’ on the Advanced tab. Uncheck ‘Disable script debugging’.

2. Degree of separation between content and presentation

2.1 Does the site use CSS for all presentation aspects (fonts, colour, padding, borders etc)?
Use style sheets to control layout and presentation.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-style-sheets

2.2 Are all decorative images in the CSS, or do they appear in the (X)HTML?
The aim for web developers is to remove all presentation from the html code, leaving it clean and semantically correct.

http://www.maxdesign.com.au/presentation/benefits/index07.htm

3. Accessibility for users

3.1 Are “alt” attributes used for all descriptive images?
Provide a text equivalent for every non-text element

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-text-equivalent

3.2 Does the site use relative units rather than absolute units for text size?
Use relative rather than absolute units in markup language attribute values and style sheet property values’.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-relative-units

More:

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-relative-units

http://www.clagnut.com/blog/348/

3.3 Do any aspects of the layout break if font size is increased?
Try this simple test. Look at your website in a browser that supports easy incrementation of font size. Now increase your browser’s font size. And again. And again… Look at your site. Does the page layout still hold together? It is dangerous for developers to assume that everyone browses using default font sizes.

3.4 Does the site use visible skip menus?

A method shall be provided that permits users to skip repetitive navigation links.

http://www.section508.gov/index.cfm?FuseAction=Content&ID=12

Group related links, identify the group (for user agents), and, until user agents do so, provide a way to bypass the group.

http://www.w3.org/TR/WCAG10-TECHS/#tech-group-links

…blind visitors are not the only ones inconvenienced by too many links in a navigation area. Recall that a mobility-impaired person with poor adaptive technology might be stuck tabbing through that morass.

http://joeclark.org/book/sashay/serialization/Chapter08.html#h4-2020

More:

http://www.niehs.nih.gov/websmith/508/o.htm

3.5 Does the site use accessible forms?
Forms aren’t the easiest of things to use for people with disabilities. Navigating around a page with written content is one thing, hopping between form fields and inputting information is another.

http://www.htmldog.com/guides/htmladvanced/forms/

More:

http://www.webstandards.org/learn/tutorials/accessible-forms/01-accessible-forms.html

http://www.accessify.com/tools-and-wizards/accessible-form-builder.asp

http://accessify.com/tutorials/better-accessible-forms.asp

3.6 Does the site use accessible tables?
For data tables, identify row and column headers… For data tables that have two or more logical levels of row or column headers, use markup to associate data cells and header cells.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-table-headers

More:

http://www.bcc.ctc.edu/webpublishing/ada/resources/tables.asp

http://www.accessify.com/tools-and-wizards/accessible-table-builder_step1.asp

http://www.webaim.org/techniques/tables/

3.7 Is there sufficient colour brightness/contrasts?
Ensure that foreground and background colour combinations provide sufficient contrast when viewed by someone having colour deficits.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-colour-contrast

More:

http://www.juicystudio.com/services/colourcontrast.asp

3.8 Is colour alone used for critical information?
Ensure that all information conveyed with colour is also available without colour, for example from context or markup.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-colour-convey

There are basically three types of colour deficiency; Deuteranope (a form of red/green colour deficit), Protanope (another form of red/green colour deficit) and Tritanope (a blue/yellow deficit- very rare).

More:

http://colourfilter.wickline.org/

http://www.toledo-bend.com/colourblind/Ishihara.html

http://www.vischeck.com/vischeck/vischeckURL.php

3.9 Is there delayed responsiveness for dropdown menus?
Users with reduced motor skills may find dropdown menus hard to use if responsiveness is set too fast.

3.10 Are all links descriptive?
Link text should be meaningful enough to make sense when read out of context - either on its own or as part of a sequence of links. Link text should also be terse.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-meaningful-links

4. Accessibility for devices.

4.1 Does the site work acceptably across modern and older browsers?

Before starting to build a CSS-based layout, you should decide which browsers to support and to what level you intend to support them.

http://www.maxdesign.com.au/presentation/process/index_step01.cfm

4.2 Is the content accessible with CSS switched off or not supported?
Some people may visit your site with either a browser that does not support CSS or a browser with CSS switched off. In content is structured well, this will not be an issue.

4.3 Is the content accessible with images switched off or not supported?
Some people browse websites with images switched off - especially people on very slow connections. Content should still be accessible for these people.

4.4 Does the site work in text browsers such as Lynx?
This is like a combination of images and CSS switched off. A text-based browser will rely on well structured content to provide meaning.

More:

http://www.delorie.com/web/lynxview

4.5 Does the site work well when printed?
You can take any (X)HTML document and simply style it for print, without having to touch the markup.

http://www.alistapart.com/articles/goingtoprint/

More:

http://www.d.umn.edu/itss/support/Training/Online/webdesign/css.html#print

4.6 Does the site work well in Hand Held devices?
This is a hard one to deal with until hand held devices consistently support their correct media type. However, some layouts work better in current hand-held devices. The importance of supporting hand held devices will depend on target audiences.

4.7 Does the site include detailed metadata?
Metadata is machine understandable information for the web

http://www.w3.org/Metadata/

Metadata is structured information that is created specifically to describe another resource. In other words, metadata is ‘data about data’.

4.8 Does the site work well in a range of browser window sizes?
It is a common assumption amongst developers that average screen sizes are increasing. Some developers assume that the average screen size is now 1024px wide. But what about users with smaller screens and users with hand held devices? Are they part of your target audience and are they being disadvantaged?

5. Basic Usability
5.1 Is there a clear visual hierarchy?
Organise and prioritise the contents of a page by using size, prominence and content relationships.

http://www.great-web-design-tips.com/web-site-design/165.html

5.2 Are heading levels easy to distinguish?
Use header elements to convey document structure and use them according to specification.

http://www.w3.org/TR/WCAG10/wai-pageauth.html#tech-logical-headings

5.3 Is the site’s navigation easy to understand?
Your navigation system should give your visitor a clue as to what page of the site they are currently on and where they can go next.

http://www.1stsitefree.com/design_nav.htm

5.4 Is the site’s navigation consistent?
If each page on your site has a consistent style of presentation, visitors will find it easier to navigate between pages and find information

http://www.juicystudio.com/tutorial/accessibility/navigation.asp

5.5 Does the site use consistent and appropriate language?
The use of clear and simple language promotes effective communication. Trying to come across as articulate can be as difficult to read as poorly written grammar, especially if the language used isn’t the visitor’s primary language.

http://www.juicystudio.com/tutorial/accessibility/clear.asp

5.6 Does the site have a sitemap page and contact page? Are they easy to find?
Most site maps fail to convey multiple levels of the site’s information architecture. In usability tests, users often overlook site maps or can’t find them. Complexity is also a problem: a map should be a map, not a navigational challenge of its own.

http://www.useit.com/alertbox/20020106.html

5.7 For large sites, is there a search tool?
While search tools are not needed on smaller sites, and some people will not ever use them, site-specific search tools allow users a choice of navigation options.

5.8 Is there a link to the home page on every page in the site?
Some users like to go back to a site’s home page after navigating to content within a site. The home page becomes a base camp for these users, allowing them to regroup before exploring new content.

5.9 Are links underlined?
To maximise the perceived affordance of clickability, colour and underline the link text. Users shouldn’t have to guess or scrub the page to find out where they can click.

http://www.useit.com/alertbox/20040510.html

5.10 Are visited links clearly defined?
Most important, knowing which pages they’ve already visited frees users from unintentionally revisiting the same pages over and over again.

http://www.useit.com/alertbox/20040503.html

6. Site management

6.1 Does the site have a meaningful and helpful 404 error page that works from any depth in the site?
You’ve requested a page - either by typing a URL directly into the address bar or clicking on an out-of-date link and you’ve found yourself in the middle of cyberspace nowhere. A user-friendly website will give you a helping hand while many others will simply do nothing, relying on the browser’s built-in ability to explain what the problem is.

http://www.alistapart.com/articles/perfect404/

6.2 Does the site use friendly URLs?
Most search engines (with a few exceptions - namely Google) will not index any pages that have a question mark or other character (like an ampersand or equals sign) in the URL… what good is a site if no one can find it?

http://www.sitepoint.com/article/search-engine-friendly-urls

One of the worst elements of the web from a user interface standpoint is the URL. However, if they’re short, logical, and self-correcting, URLs can be acceptably usable

http://www.merges.net/theory/20010305.html

More:

http://www.sitepoint.com/article/search-engine-friendly-urls

http://www.websitegoodies.com/article/32

http://www.merges.net/theory/20010305.html

6.3 Does the site’s URL work without “www”?
While this is not critical, and in some cases is not even possible, it is always good to give people the choice of both options. If a user types your domain name without the www and gets no site, this could disadvantage both the user and you.

6.4 Does the site have a favicon?

A Favicon is a multi-resolution image included on nearly all professionally developed sites. The Favicon allows the webmaster to further promote their site, and to create a more customized appearance within a visitor’s browser.

http://www.favicon.com/

Favicons are definitely not critical. However, if they are not present, they can cause 404 errors in your logs (site statistics). Browsers like IE will request them from the server when a site is bookmarked. If a favicon isn’t available, a 404 error may be generated. Therefore, having a favicon could cut down on favicon specific 404 errors. The same is true of a ‘robots.txt’ file.

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Have you used articles to promote your website yet? If not, article marketing is an extremely valuable and often overlooked area of promotion that you should look into. It is possibly one of the easiest and cheapest manners to draw attention to your business as well as create backlinks.

To get started in article marketing, all you need are some writing skills or the ability to hire someone who has them. Choose topics that relate to your business and write short, but useful articles on them. For example, if you have a website that sells diapers, you could write articles on the advantages of disposable or cloth diapers, how to prevent diaper rash, etc. The articles need to be between 400-600 words long and should offer valuable tidbits and information.

Use relevant keywords in your article marketing documents so the search engines can pick them up easily. The title and first and last paragraph should contain the most important keywords relating to the story. If you utilize valuable keywords, that is ones that are often searched for, you will also gain the interest of webmasters and ezine publishers.

Now for the promotion part, the resource box. This handy little bio at the end of your article is where you are allowed to talk about yourself and your business. Keep it short, most resource boxes can only contain 3-5 lines, but that is more than enough to add what you need to. You should have one line about yourself as the author, a line or two about your business and a link to your website. That is really all you need.

So, how does article marketing help you draw traffic to your site? Well, you can give these handy, informative little articles away for free so that webmasters and anyone else looking for free content can come and copy your article, resource box and all, for use in other places. Each and every time someone uses your article on their website or blog or in an ezine, you are getting free publicity. And that is the basis of article marketing.

For widespread article marketing you can submit your articles to free article directories like Ezine Articles or other similar websites. There, webmasters and other free content-seekers will browse through the articles and pick up the ones they like and can use. The conditions of use require them to include your name as author and your bio box in every single copy of the article. This is article marketing at its finest! A decent writer can whip off a few articles in an hour and they will continue to produce backlinks and promote your product for years!

For more specialized article marketing, you might consider offering articles exclusively to one or two websites that fit your theme. Simply write a brief email with the article included, explaining that you would like to offer use of your article, along with a link to your site for free. If you are only offering this opportunity to one website, mention that it is a unique offer and the webmaster will be more likely to take you up on it.

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Podcasting is a relatively new method of delivering radio to listeners with internet access. This free method of listening to your favorite radio show is becoming increasingly popular as more and more people learn about it. Podcasting is usually commercial free, which is another reason for its popularity.

Podcasting is also extremely popular because you choose when and where you want to listen to it. You can also decide which episode you want to hear and have a choice of listening to the podcasting episodes on an iPod (where this distribution form got its name from), a computer or any MP3. The flexibility of podcasting has catapulted it into the public’s attention.

In order to get started downloading podcasts, you need to download a podcatcher program. This allows your computer to automatically download podcasting episodes of your favorite radio shows which have been converted into digital audio files. There are several podcatchers, with the most popular being Apple’s iTunes which is also a searching device for new and interesting podcasting. You can use it to find more radio shows that you might be interested in listening to.

Other podcatchers that are free include Juice and Odeo. Both of these podcatchers also have podcasting search engines built in so you find new radio shows to download. Once you have a radio show that you wish to listen to, you can subscribe to the RSS feed so that your podcatcher can download the radio shows without you having to go to the radio website each time a new episode is released. This saves incredible amounts of time and is quite easy to use, as all the podcatchers have an easy to use interface that allows you to subscribe to the RSS feeds with just the click of a button.

Once you have set up your podcasting preferences, you don’t have to worry about anything except searching for new and more interesting podcasting feeds. It is very easy to discard or erase any shows that you no longer enjoy and since all the episodes of your favorite radio shows will be saved on your computer, they are able to be accessed or downloaded to your iPod or MP3 player for easy listening whenever you wish. Unsubscribing from any podcasting broadcast is quite easy as well and you can quickly find new shows to replace the ones you delete.

There are various websites dedicated to podcasting where you can find information and new podcasts as well as fellow radio fanatics who are more than willing to share their favorite radio show feeds with you. Among the more popular are Podcasting News and Podcast as well as Podcast Alley. You can find podcasting forums on all of these websites as well as featured radio shows, both popular and lesser known. It is a good opportunity to find something new and unique for your personal radio programming.

Podcasting is still growing in popularity as it is a fairly new technology. It has great potential though and will probably continue to improve and expand over the years to come, so go ahead and jump in now.

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If you have even a remote interest in earning money on the internet, you have probably come across those pay per click programs that promise fabulous amounts of money just by clicking on ads and completing free offers. Are these things for real? Let’s take a look at exactly how they work and why you should avoid them.

The reality is that these pay per click websites are earning quite a bit of money off of their users. Sure, they might pay you a sum of money for doing the offers on their site, but rest assured that they are earning far more than you are! Between paid ads and the payment they receive for sending you to collect all those special offers, the pay per click sites are raking it in! And they have even more techniques to make money off of their unsuspecting users.

For example, have you ever read the Terms and Conditions contract that is on the website of one of these pay per click programs? If not, you should. You are almost guaranteed to find that they are not protecting you against anything. Your private information will become public knowledge and not only that, but possibly sold for yet more profit by the pay per click company or its affiliates!

While many pay per click sites really do pay up, they often have a payout limit that takes forever to reach so many people give up before getting to their goal of $50 or whatever the amount is and the company never needs to actually pay up. And when you do reach the payout level, there are far too many pay per click sites that actually refuse to pay!

That is the downside of the actual pay per click company, but what about the offers that you are completing? There are assorted different offers that you can fill out. Anything from simply filling out a form with your email address and name to ordering a product or a quote that you pay for and are then reimbursed for (on top of which you receive a bonus from the pay per click company).

If you fill out a form on a pay per click site, you are probably signing up for an email newsletter from the company that is paying. These are the lowest paying pay per click actions, ranging from fifty cents to a dollar. You are guaranteed to receive heaps of ads and junk mail to your inbox after signing up for one of these offers, and just deleting them all takes so much time that the piddly sum isn’t worth it!

As for the major pay per click offers where you sign up for a free trial period or a quote or other item that requires you to enter your credit card, stay far, far away. Too many people have been cheated out of their money by these companies when they were unable to cancel their membership when the trial period came up. These sites are usually designed so that you can’t quit even if you want to and they just keep charging your credit card, month after month.

Pay per click programs sound great, but they are often a wolf in sheep’s clothing. It is better to look for a real online job rather than waste your time with these programs.

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For those of you who are new to the internet this whole online business thing might seem a little overwhelming. If you have never really surfed online, you might find yourself wondering how to find information on the things that interest you. Once you get the hang of things, you shouldn’t have any troubles at all. This article will explain the basics for you.

Search engines are the new to the internet surfer’s best friend. The most popular ones include Google, Yahoo, MSN, AltaVista, and Ask Jeeves. There are plenty of others, but as someone who is new to the internet, these will serve you just fine.

Since you are new to the internet, what a search engine does is take the important words that you type in and looks for the same words in millions of webpages around the world. It then throws back all those matching pages and they appear in front of you. This usually only takes a few seconds since all these pages and articles are already indexed. The most popular and most relevant (according to the main words) will appear at the top of the list.

For example, if you type in “craft supplies, wheat, felt, google eyes”, your first results on the search engine page will appear with all of these. Further down, or on the next page will come those that didn’t match all of the search terms. Perhaps they only had felt and craft supplies on the list. And so on and so forth until in the last pages you are looking at just one of any of the words that you entered, such as “eyes” or “craft”. For this reason, most people don’t bother looking further than those first two or three pages.

Once you have typed in the words or phrases that you are interested in and gotten back your results, you are ready to start looking at websites. This can get a bit confusing for those who are new to the internet. There is so much information crammed into a tiny space that it can be difficult to know what to look for. The first few results on the page, the ones that are separated by a colored box or a line, are sponsored links and they will generally lead you to a website that is trying to sell you something. Most new to the internet explorers fall for the appealing text of these ads, so stay away from them. Continue downwards until you find the real websites.

Each website has a title and a brief description. You can often tell from the few sentences that you can see whether or not this is something that you wish to look at. Many people who are new to the internet only read the titles and click, but these are not necessarily indicative of what there is on the page, so read the description, too. If the site is not what you thought, hit the back button at the top of your screen and try another site.

Just because you are new to the internet doesn’t mean you need to end up lost in cyberspace. Understanding how to use a search engine is the first step in getting to the sites you want to visit. After that, everything else is easy.

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Link popularity is a common term that is used with internet marketing. It basically means how many links to your website from other sites on the internet there are. There are various ways to measure this and this article will help you make sense of them.

Link popularity is important to all webmasters. It determines where you rank on the search engine pages for your keywords and can be absolutely vital in getting that coveted number one space on Google! While other factors are included in the equation, link popularity definitely figures high on the list and you should do your best to increase your incoming link as much as possible.

First of all, if you just want to check and see how many other ranked sites are linked to you on any particular search engine, you can simply enter “link:” (minus quotation marks) followed by the URL of your website and hit Enter. This will quickly turn up a basic link popularity count for you and is a good indication of the number of links you have from other areas.

It is important to note that you will get different results from different search engines because each search engine ranks link popularity according the links that it personally knows about. So if a website that links to you has made it onto Yahoo’s list, but not Google’s, it will only appear as a link in your link popularity rating when you do a search on Yahoo. On Google, you will be at least one link down.

Also, there are filters that may prohibit backlinks from being counted toward your site. This can affect your link popularity rating as well, changing it from search engine to search engine. It can also change with time, as the search engines are constantly adjusting their filters and requisites for link popularity.

PageRank, by Google is a basic form of link popularity, ranking sites from 0 (no link popularity) to 6 (amazingly high link popularity) must be taken with a grain of salt because of the above. There are most likely many sites that link to you which are not yet listed on Google and have not been spidered. They will not show up on your PageRank number until Google has checked them and only then if they are not banned by the filtering system which is notoriously difficult to get through on Google.

There are special freeware and shareware programs such as Link Popularity Check 3.0.3. You can install these on your computer and check your link popularity at any point with the click of a mouse. Or, if you prefer not to download anything, you can find several link popularity counters online. Some can even be set up right on your website, to display your link popularity stats to the public. This is only recommended if you happen to have fairly high ratings, otherwise, you are simply advertising that you are not very popular!

Link popularity is fairly easy to check and it is worth keeping an eye on after any promotional campaign. This way, you can see which marketing techniques boost your ratings more and continue only with the successful ones.

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Networking is a vital part of internet marketing, but one that is often overlooked. Working online, it is easy to forget that there are real live people out there who are interested in the same things you are and who are also struggling to get into internet marketing for their own businesses. By hooking up with these other business people, you can form a valuable networking community that in beneficial to all involved.

The best way to start networking is to join internet marketing forums. There you will find like minded webmasters who will be interested in forming liaisons. Also, those who are not appropriate for joint ventures or link sharing will probably have some excellent advice for you. Internet marketing forums are wonderful places to have your questions answered whether you are new to the game or not.

When networking with other internet marketing pros, don’t forget about joint venture partnerships. This is when two or more internet marketing webmasters get together to form a temporary partnership that is mutually beneficial. This might be teaming up to create an information product giveaway event, where everyone chips in a product and their opt in list, or it could simply be writing an e-book together. The choices are endless, really, but this is a form of internet marketing that should never be ignored.

Another vital part of internet marketing is forming a network of affiliates. If you have a product that lends itself to an affiliate program you should certainly consider it! Imagine an entire army of vendors selling your products! They can reach places that would take you months or even years to get into. This is internet marketing at its finest. And setting up an affiliate program doesn’t need to be a hassle if you go through a reputable website like Clickbank or ShareASale. These programs will help you get your networking with affiliates off the ground for a modest fee.

You can also start networking by looking at websites that are similar to yours, but not necessarily in direct competition. Write the owner and ask if they would be interested in doing a link share or even mutual reviews of each other’s website. This can be a great way to expand your internet marketing network as well as make new friends and get some reciprocal links, which allows you to tap into the other site’s visitors.

Just taking the time to get to know other internet marketing specialists is a form of internet marketing in itself. You are not only learning, but answering questions and forming business bonds that could be extremely useful to you in the future. Plus, by speaking with other webmasters, you increase interest in your website and if you have high quality content, someone from your new network might even link to you without being asked to! A mention on their website is even better and a full-on recommendation will send you loads of potential customers.

Internet marketing can be a bit tricky when you are first getting into it, but with a bit of networking skill, you can quickly learn what you’re doing and turn your website into a success.

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You probably have one or two forums that you enjoy frequenting, where you read and post about issues relevant to you. Have you ever noticed that some forums just aren’t worth looking at because they are so slow moving? You could write a question and not get an answer for days! This is where a great business opportunity comes in . . . paid forum posting.

Basically, paid forum posting is just that, the forum owner pays one or more people to start new threads, keep older ones going and to basically maintain some movement in the forum. It is one of the easier online jobs you can get and if you join forums that are interesting to you, it can be useful as well!

There are two ways to go about getting a forum posting job. The first is to do it yourself. Find stagnant forums by doing a quick search on Google for the type of forum you are interested in. Go directly to page ten and continue from there. These are the less popular forums on that topic and the most likely to not have much activity.

Once you find a near-dead forum, write the administrator and let them know that you are available as a paid poster if they are interested. Offer to write quality posts, responses and start a minimum of two threads per day, for a fee. Although you can set nearly any price you wish, you will have a better response if you stick with the norm for forum posting which is between twenty and fifty cents per post.

To find a forum posting job with a company, do a search on a search engine like Google for forum posting jobs and you will come up with quite a few options. Check out two or three to see which ones pay the best and then ask on a forum or two (these sites often have their own) what other people think of the service. It is usually best to start with just one until you have an idea of how much work will come your way. Otherwise, you could end up with more jobs than you can comfortably do in a day!

You will be given assignments based on preferences and interests, usually. Any special instructions will accompany the assignment, along with how many posts you are expected to do each day. In general, you will be required to write high quality (not spam) posts that are at least 25-50 words long and spread over the different categories on the forum. Some forums will request four or five posts per day, with a couple of those being new threads and the rest replies, while others will only want one post every other day.

The nice thing about working for a company is that you can easily have up to 50 posts assigned per day without having to search for them. Although the pay is slightly less (usually between ten and twenty cents per post), you will be paid by the company, which means higher amounts in a shorter period of time. For example, you might earn only two or three dollars on each forum in a week, but the company will pay you the twenty-five dollars total from all the forums you worked on.

Forum posting can be a good way to get paid for what you enjoy doing anyway. So why not start looking for work in this area?

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Dropshipping has become the new way to sell on Ebay and it is growing in popularity with e-stores set up by individuals as well. There is a downside, though. Some dropshippers are unscrupulous and you really need to be careful before you start randomly selling things from any old dropshipping company. There are a few ways to make sure that you are getting a good dropshipping company and those are outlined below.

The first thing you need to do is find a wholesale company that specializes in dropshipping. Not all dropshippers are wholesalers, in fact, many sell their good for higher than normal prices! Even if they say wholesale on their webpage, you will need to check this out yourself.

It is pretty easy to check prices, just pop over to Google and do a search on a few of the items that you are interested in selling. For example, if you want to sell iPods, you can look up the regular price at Buy.com or any other regular vendor and compare it to your so-called “wholesale” price on the dropshipping company’s site. This will give you a good idea within a minute or two of how the prices rate.

Once you have a dropshipping lead that actually does have good prices (these can be very hard to come by!), you will need to test their shipping times and product quality. This might sound like a lot of work, but it is worth it in the long run. You will avoid having customers complaining to you and having to refund money by assuring yourself of the quality ahead of time.

To check the shipping and product quality, you will need to set up an account with the dropshipping company and order a sample of the product you intend to sell. Don’t worry about having to pay for it, since you will be selling it on Ebay anyway and shipping the first one from your home! This way, you get your money back without any problems, and you get to see if the whole system works.

It is often a good idea to test two or three dropshipping companies at a time so you can choose one faster. Check their websites for backordering details as well, since this could affect you in the case of selling on Ebay. You will want to know basically how long items will be backordered and what their refund policy is in these cases. This is another good reason to have two or more dropshipping companies on the line, you can always go with one when the other is out of stock.

The only thing left to do now is to choose your dropshipping company and start selling! Take digital photos of the sample items that you received and use those instead of stock photos on Ebay and your website, since this tends to portray more confidence. Start with one or two auctions at first and see how things go. If there are no hitches and your clients receive the product they ordered through the dropshipping company, you can go ahead and blitz the place!

It is important to take the time to test and review the dropshipping companies that you intend to use, since you will be on the hook if they fail. Checking out your suppliers before you sell is a generally good business policy anyway, so get in the habit of it.

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